Mr. Li, you are out of favor

Wait!
Make toys on the food production line!
Originally, it was just a random thought, but after thinking about it, it seemed to be a good business opportunity.

Most of the Internet celebrity products are now aimed at adults, so if we change our thinking and set the age of the consumer group at a lower level.

Gao Qingman suddenly felt that he had found a way out, and his eyes suddenly opened up, as if he had seen the light.

Although the idea of ​​combining food and toys has existed as early as 800 years ago, if the product is only made into a child's appearance, and the consumer group is still aimed at adults, is it a perfect solution to this problem? question?

The more he thought about it, the more he felt that his idea was possible. Gao Qingman couldn't hold back his excitement, so he quickly sat down by the computer and started searching.

As expected, there are not many similar products on the market, and most of them are for children or adults.

The focus of the two products is different. One is more interesting, while the other is more attractive or tastes better.

The relatively successful and well-known products basically have these characteristics.

Through searching on various websites, Gao Qingman accumulated a lot of information. First, he printed out all the things he thought might be useful, and then he went back to the office with a thick stack of information, and started a new round of information. The devil's plan.

Tomorrow is the day when Li Sheng asks to submit the plan. Although he has a general direction now, it seems that the time is still very tight to complete a complete plan.

Gao Qingman stared at the table full of materials that he had sorted out by himself, feeling very anxious, but his mind was blank. There was no way to start with these things, because the types were too complicated.

Originally, she was not very good at planning, but now it is even more difficult to find a breakthrough. After staring at the things on the table for a long time, Gao Qingman suddenly had an idea and thought of a person .

There were mistakes in the production of the product before, and then she cooperated with some big ip Internet celebrities on the Internet. In the crisis that was successfully resolved, there were a few Internet celebrity shops whose owners were not bad and the food was delicious, so she often had connection.

The first thing that comes to mind is of course the internet celebrity restaurant that I went to eat with Li Sheng. I made a call, but fortunately she answered it directly.

"Mr. Gao, are you going to tell me that the product is out of stock again?"

The online celebrity shop owner has been relying on the biscuits produced by Gao's Group to do business. Last time, he called himself because of the out of stock, so when he received the call, he said this in the first sentence.

"What's the matter, there was an accident last time, I want to ask you what is popular on the Internet now, what do little girls like?"

As a woman, it's really strange to ask such a question, but after thinking about it, she is not considered the main consumer group, and now the real main consumers are those underage girls.

"Little girl, of course I like all kinds of cakes, macarons, desserts, etc. What's the matter? You want to develop new products again?"

Hearing Gao Qingman ask himself about this, the first reaction of this online celebrity shopkeeper who knows how to do business is not to let him down.

After all, the last time she directly cooperated with the Gao Group, she earned a lot of extra money, so of course she didn't want to let go of the opportunity this time.

"Basically, you can understand it this way, but it is not certain whether this thing will be available on the market."

Even though he had a preliminary idea and even started to plan, Gao Qingman still had no confidence. This plan was just a prototype, and it didn't sound that attractive.

I don’t know how many people will like the food with toys designed by minors. This thing is somewhat unpopular, and it can even be said to be quite niche.

In view of the above thoughts, Gao Qingman's tone showed no confidence at all.

"It's simple. Let's make a limited edition macaron. Isn't this thing popular now?"

After all, the owner's idea has limitations. For him, small-scale production is indeed achievable, but for the Gao Group, this can only be a dream.

Seeing that he couldn't get any useful content from the online celebrity shopkeeper, Gao Qingman exchanged a few casual words, hung up the phone, and then thought of Qiao Shoujun again.

It's strange to say that he hasn't heard anything from him in the past few days. Could it be that he was angry because he didn't directly accept his proposal last time?
With a hint of doubt in his heart, Gao Qingman turned around and called Qiao Shoujun again.

"Hey?"

The phone rang for a long time, and the beeping sound was heard all the time on this end. Gao Qingman almost thought that no one would answer and was about to hang up, when suddenly a lazy voice rang out from the other end.

"what are you doing?"

It sounded very quiet on the other side, and there was no other sound. Qiao Shoujun seemed to be sleeping. I remembered that he was sleeping when I called him last time. I don't know what this person was busy with all day long.

Although Gao Qingman couldn't figure out the reason, but when he thought that he might disturb people's sleep again, he was somewhat embarrassed, and asked in a hesitant tone.

"I, stay here, what's the matter?"

Obviously hearing Qiao Shoujun's voice sitting up from the bed, which sounded like a deliberate effort, Gao Qingman was a little more apologetic.

"Are you sleeping? Let's talk about it later."

It was not a serious matter at first, but there is no way to give a definite answer to the matter of planning the case last time, and Gao Qingman is full of apologies for calling so rashly and disturbing other people's rest.

"No, no, I'll just lie down for a while, tell me, what's wrong? Is there any difficulty in the company?"

He quickly denied it. According to Qiao Shoujun, he might really just be taking a nap.

Briefly describing his thoughts, Gao Qingman held the phone nervously, waiting for his answer.

In fact, when I first came up with this idea, I really thought it was quite creative, but the more I thought about it carefully, the more naive I felt.

"The idea is good, but have you ever thought that if you want to make a toy, you must have a protagonist, so you can't find a celebrity to endorse, otherwise the advertisement will definitely look messy, and people's ability to accept it will also be difficult. limited."

Don't look at Qiao Shoujun's usual foolishness, and he doesn't care much about business, but when it comes to planning, he is really clear.

After what he said, Gao Qingman realized that the reason why there was no breakthrough point was because his direction was wrong.

He is right, if you want to make a toy, the first thing you need is a protagonist, that is, what is the toy related to this product.

However, with the current capabilities of the Gao Group, it is definitely not enough to produce toys. If you are looking for a well-known toy manufacturer to cooperate with, you don't know what toy to choose...

As soon as one problem was solved, a new one appeared.

"That's the way it is. I think the most important thing is the traffic. It must be enough to attract people's attention. But aren't toys generally more popular because they are surrounded by something?"

After a search, the more famous and popular toys on the Internet are basically all the protagonists in a certain cartoon, or characters in games.

Looking at the dazzling array of things on the Internet, Gao Qingman, who didn't pay much attention to this aspect, was completely confused.

"Actually, it can be like this. Let me give you a suggestion. You can try a joint name. You know that there is a cartoon that is very popular recently. It is inexplicably popular on the app."

Hearing that she was also thinking very seriously, and she was obviously in a hurry. Of course, Qiao Shoujun did his best to help, and hoped to help a little more.

"But hasn't that already been discussed?"

Of course, Gao Qingman would not let go of such a famous matter. He watched the news every day, so how could he not know about it.

"So we can start with the game, they make animations, and we make the joint name of the game!"

What Gao Qingman likes the most is Qiao Shoujun's way of speaking. Every time he refers to us as the subject, it gives people a very friendly feeling, as if he has always been with him.

"It's a good idea, but what game to choose?"

Hearing what he said clearly and logically, Gao Qingman also subconsciously felt that it was a good idea, while nodding, feeling that there was nothing wrong with it, but feeling confused on the other hand.

"First of all, you have to know enough about this game before you can talk about the issue of co-branding. However, if you are just doing a plan, I suggest you choose a mobile game that has become popular recently, because in this way, your exposure rate in front of consumers will increase. will be higher."

The two debated on the phone for a long time. Regarding the plan, I have to admit that although Gao Qingman was the one who finally reached out to do the work, in fact, most of the ideas in this plan belonged to Qiao Shoujun.

Although it was shameless to do so, Gao Qingman decided to adopt this plan in the face of Li Sheng's devilish request.

I roughly sorted out the dialogue between the two, which is basically the same as a plan. The rest is to convert these things into written language, and then add a bunch of research materials and data analysis. up.

Although doing so is obviously opportunistic, but seeing that there is only one day left, there is no other way.

Neither of the two of them paid attention. They were chatting and planning at the same time, and they would ask each other any questions they thought of. When Gao Qingman was writing, Qiao Shoujun was in charge of keeping silent. By the time I hung up the phone, it was already after dark.

Looking at the gradually darkening sky outside, Gao Qingman finally realized that he couldn't help feeling even more sorry.

Originally, I was just asking by chance, but I didn't expect to waste my whole afternoon in the end.

"Thank you very much. If it weren't for you, I might not know what to do now."

Gao Qingman thanked Qiao Shoujun very sincerely, and at the same time, he was very sorry. It was fine if he didn't eat at noon. He probably was affected by himself today, and he didn't sleep well, let alone eat.

"Thank you so much, treat me to dinner another day!"

There was an incomparably hearty laughter on the other end of the phone, as if he was very excited about helping her.

"Of course it's okay. You can eat whenever you have time, and I'm free today."