Ghost doctor Mommy is good V5

If you thought that the advertising strategy of the previous three days was already the trump card used by young master Feng, you would be wrong.

He first entered the country as a locust, and deeply implanted the brand "Fanhua" in everyone's minds, which whetted everyone's appetite, and it was only listed after a few days.

Just as the so-called "come out after a thousand calls", when a small number of people snapped up Fanhua's products, Feng Yiran adopted the strategy of "hunger marketing" to control the distribution rate of the products to achieve the "supply exceeds demand" Effect.

Those customers who came here attracted by the name failed to buy the product. At best, they could try it for free at the counter, and even the subsequent customers were not able to try it.

Feng Yiran is very smart, he has a good grasp of people's mentality: the more you can't get, the more the best.

What's more, Fanhua's publicity campaign is so fierce, word-of-mouth effect is very important. After hearing so many good reviews, some people have tried it, and the effect of these skin care products is even more miraculous.

Maybe it's a psychological effect. In fact, how can something that has only been used once cause obvious improvement and changes in the skin? ?

But there are many people who claim that they feel very comfortable after using it.

And the group of customers who can own Fanhua products will publicize the magic of Fanhua to show their specialness.

As a result, more and more people came to register and make appointments to buy Fanhua products, and strange scenes appeared in major shopping malls——

There are many bottles and cans on the table of the counter, but there is nothing in it for customers to try, let alone sell.

Despite this, there is still a long queue in front of the Fanhua counter, and it does so every day.

This made other brands in the surrounding area extremely jealous, but who would let them have Young Master Feng to back them up? ?How could it be possible to beat it!

Jiang Yuerong and Xiao Ziqing came to the shopping mall under Xisheng International, and saw that there were bad customers who came to consult and understand even though they had no products to sell, they couldn't help smiling at each other.

Although this period of time was tiring, it was worth it. At least everyone's efforts have been rewarded beyond expectations.

What pushed the brand of Fanhua to the commanding heights of public opinion was the spread of a few photos on the Internet. They were all rich and famous ladies in the city. Even such big shots had to be ranked like ordinary consumers to order products, which shows how good this brand is.

Many people said that those people only went to cheer for Young Master Feng's face, and they might not really know how to use it after buying it.

But in the following time, people repeatedly photographed these ladies buying Fanhua, and recommended their friends to use it. This is definitely not just an advertisement.

With celebrities as live signs, and several gossip media have been following and reporting, it is difficult for Fanhua not to be famous.

Well-known domestic beauty magazines and women's magazines wanted to interview Xiao Ziqing, but she couldn't find the time.Either he was busy with Fanhua's business, or he couldn't get away from the hospital.

She had a fulfilling little life, but she couldn't stand this kind of continuous rotation. She wished that she could be like the Monkey King, by plucking a hair and blowing on it, she could conjure several clones.

Xiao Ziqing basically didn't go home until after nine o'clock in the evening every day, and she didn't even have the energy to speak after entering the door.

After going back to the bedroom several times, lying on the bed, I didn't want to move anymore, and finally Feng Yiran carried her to take a bath, and then dried her hair.

Seeing his wife so tired, Feng Yiran felt very distressed.

"Baby, Fanhua has me watching over you, so you don't need to worry about it. Even if you want to learn how to do business, you have to take your time and don't force yourself to fall ill."

The children are also complaining recently, saying that Mummy hasn't been with them for a long time, and they can't even eat together as a family, let alone take them out to play.

The warm and happy family day in the past seems to be getting farther and farther away from them.

Leaning in Feng Yiran's arms, Xiao Ziqing lazily closed her eyes and rested her mind: "When I get everything in order in the company and everyone gets started, I won't be so busy. At that time, my main energy will still be on The hospital, the brand is on the right track, and Yuerong and the others will follow up, so I can rest assured."

In fact, not only was she extremely busy during this time, but so were the other three.

The performance is good, but they still have to pay attention to daily sales, customer response, sales skills of employees, sustainable development of production lines, etc., and these must be divided into responsibilities.

Fanhua's brand positioning is a high-end line, which is not lost to any international big names.

Since the price tag is so high, there must be excellent quality and service. The product quality is definitely no problem. So many high-end materials are used, and the production process also retains the essence of plant extracts as much as possible, so service and sales must not Made a slight mistake.

Because many employees are new to this brand, they must spend some time to let them have a deeper understanding of the brand, so that they can better sell to customers.

Xiao Ziqing's requirements for employees are very simple: don't sell products too aggressively and enthusiastically, the timing of speaking must be appropriate, and you must never talk endlessly when you see customers, it will only make people bored and lower the grade of the brand.

It is this unsalty service, which is polite and kind, but does not give customers a feeling of "buying and selling" or "rushing for success", so there will never be a shortage of people in front of Fanhua's counters.

Feng Yiran put his arms around Xiao Ziqing and massaged her arms and waist: "There will be a program coming to my house for an interview on the weekend, and I will accompany you to participate."

Xiao Ziqing turned her head to look at him, her eyes were full of doubts: "Interview? What program?"

This fact is so new, Young Master Feng, who usually keeps a respectful distance from the media, would take the initiative to accept the interview task for her?What is even more unexpected is that the old man will still participate in the interview in a "condescending" way? ?

If something weird happens, there must be a demon.

Young Master Feng cast a sideways glance at his wife, and said the name of a certain show. This time, Mrs. Feng's eyes lit up.

"Even they want to interview me??" This is one of the best major columns in the world, and the interviews are all successful people. To be their interviewees, they are all amazing people.

Among the women interviewed before, there are national leaders, female bosses of multinational corporations, and grand slam champions of certain sports. None of them are ordinary people.

Xiao Ziqing was really flattered to be able to receive the invitation now.

Seeing the man beside her, she couldn't help becoming suspicious, she narrowed her starry eyes and looked at Feng Yiran: "Could it be you who put pressure on him?"

This guy can do anything, in order to make his wife happy, such as coercion and temptation, spending money to get people to nod, as long as he can achieve his goal, he will definitely do it.

To paraphrase a big boss's words: "As long as money can do something, it is not a big deal, and there is no need to waste time and energy to use other methods."

No way, who makes people have more money? ?

Feng Yiran spread out his hands with an innocent face: "I didn't do anything. The main reason is that Fanhua is so famous and so popular that people want to know how it is done, why a brand new brand , it can have such a sensational effect just after its release.”

Such a program has long had a deep mass base and loyal audience, and there is no need to rely on the fame of the guests to increase its popularity, and the ratings are completely guaranteed.

Because Xiao Ziqing does not have a specific manager or assistant for external public relations, Feng Yiran has long ago officially announced——
The personal information about Fanhua and Xiao Ziqing will be announced through official channels, and all unconfirmed speculation and news will be eliminated. If any media fabricates the facts, Xisheng International Group will reserve its legal responsibility. right.

In other words, whether it is Xiao Ziqing or Fanhua, the only spokesperson and agent is Xisheng International.

To put it more simply and clearly, it was actually Young Master Feng who had the final say.

When the TV show came to his door, Feng Yiran didn't immediately agree, he said he still had to think about it.

Worth is inherently subjective, even if Fanhua is a brand new brand, but with the identities of Feng Yiran and Xiao Ziqing, there is no need to use the media to expand the publicity.

If they want to advertise, they can spend money out of their own pockets. Anyway, the most important thing their family needs is money.

On the day of recording the show, Feng Yiran and his wife dressed casually, and did not dress up just because they wanted to record the show.

When the photography team arrived, Feng Yiran was sitting barefoot in the playroom playing with the children. What he saw was not the president of a multinational company, but his father who was no different from an ordinary person.

"Mrs. Feng, may I ask what prompted you to create the brand 'Fanhua'?" the reporter asked politely.

Xiao Ziqing looked away from her husband and children, with a warm smile on her face: "Actually, my motivation is very simple. I just want to share the good things I use with everyone. As for whether I can make money or not, that's up to me." It's not the primary consideration."

The reporter nodded in understanding, and then the topic became sharp: "However, the price set by 'Fanhua' is very high. Does this go against your original intention?"

"I don't think there is any conflict at all." Xiao Ziqing still has a good temper. "The price is high or low. I mainly refer to the cost of the product, including the production process and the labor and time invested. Customers who have used our products know that , In terms of absorption, it does have an advantage over other brands. This is because our products are genuine materials, and there is no false statement in the advertisement. As for whether it is really expensive, everyone has a different opinion! Women cherish their skin very much , If you think your face or your own condition is valuable, then investing such a small amount of money to maintain a good skin condition is also a good investment, so why do you think it is expensive??"

Unexpectedly, her response was so quick and clear, the reporter was obviously taken aback.

But anyway, they were all media workers who had seen big scenes, and the reporter didn't show any surprise, instead they changed the target of the interview to Feng Yiran.

"President Feng, as far as I know, you are also personally involved in the business of 'Fanhua', and you personally made many important decisions. May I ask if you are the real big boss of 'Fanhua'? Push your wife Being in the public eye is just an expression of your doting on your wife??"

Feng Yiran frowned lightly: "Your imagination is very rich, but I'm sorry, it's not the case. 'Fanhua' is my wife's painstaking effort, I just give her some advice in terms of business, and I am assisting The role is not a big boss behind the scenes. The brand of 'Fanhua', we sing and follow each other."