Father Green

Chapter 132: Acquisition of FPC

Chapter 132: Acquisition of FPC
The mobile phone has been developed, and the remaining problems have also been put on the table.That is, how should mobile phones be mass-produced?Finally, how to sell these mobile phones?
These are two crucial points. The studio in St. Andrews can produce a few prototype machines and engineering machines, but it is undoubtedly a dream to supply the entire market.

At the same time, if mobile phones come out in batches, how can they be sold?Although the two giants Motorola and Nokia have been eliminated by the market, the current international market is controlled by Apple and Samsung. It is undoubtedly difficult for new mobile phone brands to enter this market.

"Let's solve it one by one. The first is the production problem." Charlotte said while sitting on a chair in the meeting room.

"Our studio is a research and development base, but it is definitely unrealistic when it comes to mass production. However, if we go to build a new factory to produce it ourselves. First of all, let's not talk about whether we can support the cost, even if we have the cost It's too late to do it." Charlotte started.

"It is very difficult to build a factory in the UK. First of all, the location is a problem. Secondly, the production cost in the UK is scary. How much money will I spend when we build the factory? The workers' money alone The salary is enough, we are an entrepreneurial company, not a powerful giant like Microsoft and Samsung." Sean Brown took over.

"There is also time. If you want to establish a production plant in the UK, the approval procedures will take a long time. When the procedures are completed and the factory is established, our first batch of mobile phones will be shipped in three years."

Never overestimate the efficiency of the British. This is a consensus in Europe. The lowest efficiency in Europe is the British, Spaniards, Italians and French
This is not to say that there is any discrimination, but the basic national conditions of these countries are like this, and there is no way to compare with Germany.

In the conference room, everyone expressed their views, and suddenly a flash of light flashed in Charlotte's mind.

"Why don't we learn from Apple's model? Apple doesn't have a production plant, but they are already one of the big names in the mobile phone and computer industries." Charlotte said with a smile.

The business school classmates invited by Sean Brown immediately thought: "You mean the foundry model?!"

"Yes. Since we can't produce it ourselves, we simply hand it over to others. In this way, we can save a lot in terms of time and cost, and our products are as small as a screw and we have applied for a patent. I am not afraid of imitation by others.” Charlotte went on to say: “It is not difficult to produce a mobile phone, but it is very difficult to produce a high-tech mobile phone. So as long as we always maintain our own scientific and technological innovation , then you will not be afraid of imitation by others.”

"Yes, we can also go to the National Patent Office where the foundry is located to file a case, and then sign a series of commercial confidentiality contracts." Students from the business school are quicker in thinking about this.

"I suggest going to Charlotte's hometown, China to find a foundry. Everyone knows that China is famous for its speed. Their speed and quality are the most cost-effective in the world. India and Southeast Asia are also cheap, but they If the speed and quality cannot keep up, Europe and the United States will not be considered, and the production cost is too high,” Xiao En added.

Charlotte said jokingly: "What Sean said is the goods exported from China, but the quality of the goods sold in China is actually average."

Sure enough, Charlotte's joke amused everyone in the meeting room.

"The problem of production is settled in this way. We can sign a sharing model with the other party. Every time we sell a number of mobile phones, we will give a certain share to several foundries. In this way, we can save a lot of initial investment. After all, we There are not many funds. And there is no need to worry that the other party will not work hard on quality. After all, our interests are closely related. Although we may give them a small amount of money when we grow bigger later, we can still work on supervision and testing. It's a lot of peace of mind, and the damage to our products will affect their sales, which is not a small loss for them." Charlotte finally made a decision.

After Charlotte's introduction, the business school students invited by Sean Brown immediately said excitedly: "We can divide the sales into two steps, not to mention the traditional offline mode, our second step can be online. Now online shopping has become a must-have in everyone's life. It solves many small problems for us and saves time. So everyone is very familiar with online shopping. Set up a flagship store on a world-renowned e-commerce website, and then sell our products online.”

Charlotte nodded: "This idea is very good. If it is online sales, we must take the initiative. We need to carry out a series of publicity and promotion on the Internet, so that our products can sell well."

"We are going to shoot a promotional video, mainly to reflect the technological sense of our mobile phones, and then put this promotional video on major portal websites." Suddenly remembered something, Charlotte added: "By the way, what is that? Isn’t the prophecy of the end of the world very popular? Let’s make a fuss about it and find an advertising planning company. We will surround this gimmick of the end of the world, and then reflect our sense of technology and products.”

Sean nodded excitedly, obviously he also thinks this idea is very good.

What is the hottest thing in 2012?Not a new generation of Apple phones, not a new product from Samsung, or the peak of Spain's dynasty at the European Cup, but a prophecy of the end of the world.

The meeting lasted for a long time, and Charlotte finally announced that she would inject 200 million pounds into St. Andrews Communications, of which 100 million was used to make promotional videos, promotion, business cooperation and public relations for the company, and the establishment of the company website. The other 100 million Sterling was the money used to buy a small Swedish company.

The company is called FPC, and it's a biometric technology company.Their company has had the leading fingerprint identification technology for 15 years. After Apple acquired AuthenTec and released the fingerprint mobile phone, fingerprint technology suddenly became popular in the mobile field.In the future, this Swedish fingerprint company will be one of the largest biometric technology companies in the world. It provides fingerprint technology support for mobile phones such as Samsung, Huawei and Xiaomi.

In 2016 or 2015, it was undeniable that Charlotte wanted to acquire this company, because the market value of this company alone was as high as several hundred million US dollars, and then there was a steady stream of orders every year, so it was impossible to sell the company.

But now, Apple will not complete the acquisition of AT until this summer, and their first-generation fingerprint recognition mobile phone 5S will not come out until the end of next year.Therefore, fingerprint recognition technology has not been impacted by the mobile communication field, and the price is naturally cheap.

At present, there are very few orders for FPC in Sweden. The fingerprint sensor that was popular on laptops a few years ago has been gradually eliminated by major computer companies. It's about tightening your belt.

So when Sean Brown's business school classmate named Anna led several heads of the mobile phone team to Sweden to acquire the company, the result was surprisingly smooth.

Although FPC is currently in a difficult situation, it is not enough to spend just 100 million pounds. Although its reputation and technology are not as famous as Apple's target AT, it is also a leader in this industry.

Therefore, the valuation of it by the outside world is 500 million pounds, and the 100 million pounds given by Charlotte is naturally not enough.After three days of negotiations between the two teams and Charlotte's permission, Anna acquired the Swedish technology company through an equity transaction.

The first is 100 million pounds in cash, plus the current [-]% stake in St. Andrews Mobile Communications.Among these shares, [-]% belong to the FPC boss, and the remaining [-]% are distributed to FPC's core senior employees and technical backbones.

Since then, the two companies seem to be two separate companies, but Charlotte is the boss behind the two companies.At the same time, FPC is also one of the shareholders of St. Andrews Mobile Communications, and St. Andrews Mobile Communications is also a shareholder of FPC.
This method is often seen in business, and it is easier to create more benefits when the interests of the two companies are tied together.

The boss of FPC is definitely not an idiot. As one of the leaders in this industry, he has naturally heard the news that Apple is going to acquire the American AT company. At present, the two companies have not reached an agreement on the price.It is said that Apple only proposed [-] million U.S. dollars, while AT's management wanted [-] million U.S. dollars. The gap is a bit big, so business negotiations are still underway.

He naturally knows that his FPC can't keep up with the AT company in the United States, so he won't do a lion with such a big mouth of [-] million US dollars.Stupid people think of earning one vote and leaving, but smart people think about long-term interests.

Why did Apple buy AT?Obviously, they want to apply fingerprint technology to mobile phones or computers.What kind of company is Apple?Everyone on the earth knows this, as long as they start the era of fingerprint mobile phones, then mobile phones and biotechnology will become a hot bread.

With only one biotech company of its own, it is clear that it can only get a small part of this big bread.But if he cooperates with this emerging mobile phone company, he will naturally get more.

Moreover, he had seen the prototype shown by the other party, and he dared to bet that even he wanted to buy such a mobile phone, so his future was naturally beyond doubt.

No one in this world is a fool, and FPC people are naturally smart people.So at the beginning they called out [-]% of the shares, but the young and beautiful girl talked about [-]%, but everyone can accept this result.

The market value of FPC is only 500 million pounds, and the other party has already paid 100 million pounds in cash, so the remaining 400 million pounds in exchange for [-]% of the shares of this mobile phone company will not be a loss.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like