Nan Ming Sun Never Sets

Chapter 502 Consumption Power in Europe
The Global Fleet actually doesn't have many goods to sell in France. Some of the larger commodities, such as porcelain, tea, and textiles, have not been sold in time. They are now stored in the Ming Dynasty's Gibraltar Xuanwei Department, and there are also large-scale construction projects there. , ready to be built into a first-class free port in Europe, and to serve as the main trading port of Ming Dynasty in Europe in the future.

However, there were still many merchants who came to France with goods, including the merchant prince Zhu Yongrong.The prince not only came to France with his goods, but also went to Paris specifically to find sales.

Zhu Yongrong came to Paris with the team of Liang Haisheng and Yu Chenglong, and received a very grand reception in the Paris Daming delegation. The Parisians lined the streets to welcome them, and decorated them everywhere. Louis XIV gave them enough courtesy.

The visiting team mainly came by horse-drawn carriage, and there were more than 100 horse-drawn carriages alone, which looked very spectacular.Zhu Yongrong sat in a carriage, silently watching the scene outside the window.

His old servant, Old Chen, asked: "My lord, the shock absorption of this French carriage is not as good as our Daming carriage, are you still used to sitting?"

Zhu Yongrong waved his hands and said, "There's nothing I'm not used to. I've been bumping on the boat for more than a year."

He still looked dazed when he spoke, even though he had made all kinds of preparations, he still didn't realize that it had been so long since he came out with the Daming Global Fleet.He even has some regrets now. Although his business has been handed over to a trustworthy manager, not to mention that he is still a prince, no one dares to break ground on his head, but Zhu Yongrong still regrets that Daming is now in the country. Changes are changing with each passing day. He has been away from his company for so long, so he doesn't know how it is developing there, whether there are more competitors emerging or the like.

On the contrary, his British employee, Stone, was holding an invitation card excitedly, muttering words.

"...This is an invitation from King Louis XIV of France. Boss, you will be a celebrity in the upper class of Europe in the future!"

Zhu Yongrong didn't even glance at Shi Dong, and said, "It's as if I'm rare."

Shi Dong hurriedly flattered: "Hahaha, boss, you are the prince of the Ming Empire, the real prince! The nobles of these small European countries can only carry shoes for you!"

Zhu Yongrong took the invitation card that he couldn't understand a word, and said: "I still have to go, after all, there are so many nobles, and our few luxury brands rely on these nobles to promote."

Since Zhu Yongrong talked about his business with His Majesty the Emperor Guangfu, he wholeheartedly acted according to His Majesty's words.His Jiangnan leather factory now produces almost all kinds of leather goods, but most of them are relatively cheap daily-use leather goods, including leather shoes, leather bags, belts, leather clothes and the like.However, Zhu Yongrong has risen to the level of being a brand. He wholeheartedly wants to develop one or two major international brands, especially luxury brands.The net profit of such a brand may not be higher than that of his large quantities of cheap leather goods, but as long as he persists, he will be able to develop into a very impressive and famous enterprise in the future.

Old Chen asked him, "My lord, are we going to bring the goods to that dinner party?"

Zhu Yongrong had already thought about it: "It's not necessary, it's too deliberate, first make friends with some local nobles, and then we will hold some fashion salon or other activities, and invite these nobles, ladies and young ladies to participate."

He didn't want to use his identity as the Great Ming Lord to bluff and deceive, but he also knew very well that the skin he was wearing now was very beneficial to his business.In fact, he had already made it clear to Louis XIV that the princes of Ming Dynasty were useless, they were relatives of the emperor, or ministers with outstanding merits, and they didn't even have a salary.

But this does not prevent Europeans from recognizing his dignity.

Looking at the curious faces on the street, Zhu Yongrong also smiled inwardly.He has great ambitions and hopes to expand his business in Europe.In the entire delegation, many businessmen had similar ideas.The prototype of the commodity economy has been formed in Ming Dynasty for a long time. When Bai Mingxiu completely opened the door and let the whole society quickly enter a new stage, these original merchants quickly caught up with this era. They knew that this was gold. In this era, opportunities are everywhere.They are not afraid of running around and working hard, they only hope to earn more money through hard work, or some of them, such as Zhu Yongrong, pursue a sense of accomplishment and self-realization besides money.

Stone is now looking down on Europe more and more. He said: "France is really backward, so it can be regarded as the best place in Europe! Speaking of which, it would be nice to open a supermarket in France. There is a retailer, Large wholesalers can manage the supply chain of each product well, and it is much easier for us manufacturers to operate."

In Daming, such things as large shopping supermarkets have appeared in Shanghai and other relatively large cities, and behind them are naturally a group of state-owned enterprises. , has crazily attacked the city and seized territory in the Ming Dynasty.And the lives of citizens are undergoing earth-shaking changes.

Zhu Yongrong is a very smart businessman, and he also pays attention to learning and charging.He shook his head and said, "It's different. Daming got the supermarket because our big cities have a very large population, hundreds of thousands of people, and big cities like Shanghai and Guangzhou have a large number of people. Employed by companies with good profits, they are public officials and personnel of public institutions supported by the state. Citizens with consumption power, they are the main customer group of supermarkets. In these cities in Europe, it doesn’t matter if the population is small, a large number of people are extremely poor, and many people just barely make ends meet to support their families. They have money , can only buy daily necessities such as firewood, rice, oil and salt, and it is difficult to shop directly in large supermarkets. Grocery stores on the street are fine and sufficient. Furthermore, Daming has manufacturers and suppliers from all walks of life. It is also convenient, because our Ming Dynasty has a clear industry and a large-scale enterprise, can we have it in France?"

Shi Dong sighed and said, "The more I listen to you, the more I feel that Europe is really a backward place. I want to go back to China soon. No wonder you come to Europe mainly to promote luxury goods. It seems that these European mud legs have no money." Buy our normal products."

Zhu Yongrong nodded: "That's right, that's the case, so we can only sell small batches of goods. Our focus is to break into the high-end market, build a reputation, and then feed back our domestic production and market."

(End of this chapter)