The Legend of the Hungry Wolf in Basketball

Chapter 58 [Get rich! 】

After the road trip, the Lakers get a chance to rest.The next three of their opponents are very weak, namely the Heat, Timberwolves and Bobcats.

Back in Los Angeles, Ye Feng learned the great news from his agent, Leon Rose, that both Nike and Adidas wanted to sign a long-term endorsement contract with him.

Ye Feng only played 8 games, and major sports brands have sensed business opportunities one after another, including China's Peak, Li Ning and other companies want to take Ye Feng as their image spokesperson, Nike and Adidas also sent invitations to him.Ross thinks it is better to sign with Adidas, because more NBA stars will join Nike as soon as possible than Adidas, and they will be an NBA All-Star lineup.

Before December, not many people in the United States paid attention to Ye Feng. They only knew that he was a Chinese who entered the NBA without being drafted.Now he has not only gained a firm foothold in the Lakers, but has almost become the second head of the Lakers.Its crazy performance also attracted a flood of sponsors.Ye Feng represents the performance of Asian players in the NBA to a large extent. He is much better than Yi Jianlian and braver than Yao Ming. He is a rare Asian trapeze.

Brian Mahoney of "Yahoo Sports" wrote that Ye Feng's influence is not only in the United States, but his reputation has traveled across the sea and he has become a global icon.Yao Ming has always been a symbol of the Chinese in the NBA. His strong ability to attract money and his idol status made him consecutively top the Forbes China Celebrity List in the sports world.Now Ye Feng is very likely to become the second Yao Ming, and even has the possibility of surpassing him. His playing style is much more gorgeous than Yao Ming, and his defense has also been affirmed by experts.The role of skin color and blood relationship cannot be underestimated. According to estimates by Forbes magazine, Ye Feng's current personal market value has soared to around 1500 million US dollars.If it wasn't for missing the November game and not entering the 2008 All-Star candidate list, the market value would be even higher.

If a player can score 20 points, 10 rebounds and 5 assists per game, he will definitely be selected for the All-Star team. After the rookie contract ends, he can get an annual salary of no less than 1000 million U.S. dollars. If he is lucky enough, he is on the right track Years, in the last few seasons, he can work with a high salary of more than 35 million at an age of [-] and above without working hard.If you are very lucky, you can still be bought out of the contract by an impatient boss in advance, and then go to get a second salary and retire, such as Mike Finley.But this is only on the field, in the eyes of advertisers, this player may be worthless.

The high salaries in the NBA are based on statistics, but advertisers don't seem to believe this, they have their own evaluation criteria.

First of all, the development potential of the players must be great, and the sports lifespan must be long. It is best to be like Jordan for 20 years!If Nike won the "Little Emperor" James with a sky-high 7-year contract of 9300 million, and some people were amazed, then, in July this year, Durant, who did not play a game, was acquired with a huge contract. Personally feel surprised.When James has quickly become the leader of the new generation of NBA superstars as everyone expected and imagined, and when public opinion analysis and expert expectations define Durant as a future Jordan-like figure, it is not difficult for people to imagine that they missed the opportunity last time. The little emperor's sworn enemy of Nike, why did Adidas offer a sky-high price of 7 million in seven years to compete for Durant.Unfortunately, Durant has preferred Nike to Adidas since he was a boy.

Secondly, the market influence of players must be large, and they must be loved by fans. It is best to have both domestic and foreign markets!If you take a closer look at the jersey sales rankings, you will find that the stars being chased by advertisers must also be the top players in the jersey sales list.For example, Kobe, whether in the United States or in China, is the leader of the jersey sales list.Behind the number of jersey sales represents the size of the market influence, which directly reflects the size of the market behind the player.This month, Ye Feng's jersey sales in China have far exceeded Yao Ming's. Young people like people who can fly and buckle.

Again, player looks.The appearance of the players is not important, what is important is to be sunny, and it is best not to have negative news!Although Kobe is now the darling of Nike, it was not the case in that gloomy season.Nike almost hid Kobe Bryant because of rape allegations.Nike didn't run an ad in Sports Illustrated until the issue was resolved.Ye Feng didn't do anything bad, and his image was given a perfect score by the advertisers, so handsome that he could go to make a movie.

Based on the above criteria, how much is Ye Feng worth in the eyes of advertisers?

When Ross revealed the details of Adidas' contract and the amount of the contract, Ye Feng almost suspected that there was something wrong with his ears.

这实在高的离谱。阿迪达斯决定给叶锋开出一份为期7年价值7400万美元的代言合同，还包含了1000万美元的奖金，只要保证出场到一定场次就能拿到。7月的时候耐克签约杜兰特不过7年6000万而已。

Ye Feng entered the NBA without being drafted, but experts agree that Ye Feng's performance is not inferior to Durant's, his offense is slightly inferior, and his defense is much better.If he can maintain this level, the two will compete for the Rookie of the Year award.Once Ye Feng is elected, he will be the first undrafted player in NBA history to be selected as the best rookie.Whether it's strength, image, or market influence, Adidas believes that Ye Feng is worth the price.They want to rely on Ye Feng to compete with Nike Durant. As long as Ye Feng wins the best rookie this season, it will be a victory over Nike for Adidas.

Nike also offered Ye Feng, but it was lower than Adidas, and even lower than Durant's 7-year 6000 million. They have already signed too many stars, and this year's main player is Durant.

Ross took advantage of the competition between the two companies and made Ye Feng earn more than 1000 million.With a good manager, it is easy to make a fortune, Ye Feng was even more grateful to Ai Lier in his heart.It is said that when Ross was negotiating with Adidas, he specifically mentioned that Ye Feng might leave the Lakers and join the Clippers in the future. As long as he becomes the star of the Clippers, he will be able to play more luxurious statistics and gain more attention and influence. He was stunned to negotiate his contract amount higher than the offer Adidas gave Durant. 7400 million corresponds to his back number 74.

Ye Feng is currently wearing Nike sneakers, but he is not loyal to this brand, he can easily become a multi-millionaire, he really can't find a reason to refuse.On the same day, he held a press conference under the arrangement of Ross, signed a high-profile contract with Adidas, and disclosed the contract amount and period to the public.People can see that he and Durant have formed an antagonistic relationship this season because of the endorsement brand, and the whole United States is in an uproar.

According to the stipulations of the contract, Ye Feng will release his signature shoes after this season - "Generation Hungry Wolf"!At that time, experts will design sneakers according to the style that suits him.

As soon as the contract was signed, there would be an advance payment of 300 million in his account. Afterwards, according to the performance, Adidas would pay him on time. Ye Feng became rich!
The United States is a wonderful money empire, and it is common to get rich overnight.Ye Feng no longer takes this season's annual salary seriously, and his mentality has also changed. He doesn't need to worry about money, and he completely loses the pressure.The next thing to do is to play basketball happily.

(End of this chapter)