Pick Westbrook

Chapter 57
Outside Bradley Arena.

Zhang Zhiyuan, the general manager of Li Ning Group, was looking back and forth around the perimeter of the arena. He still couldn't forget the match between the Bucks and the Heat at home last night.

As a senior basketball fan in China, he has witnessed the games of Daba, Yao Ming, Da Da, Liu Wei and other national players.

But after watching the Bucks play last night, he swears he's never been hit so hard inside.

"The Bucks' offense is unlike any other team.

In terms of similarities, probably only the Phoenix Suns barely count as one, and the Dallas Mavericks, who are also good at offense, count as half. "

The assistant beside him said with a flattering smile.

Zhang Zhiyuan shook his head and said with certainty: "One or half doesn't count. The Suns have Stoudemire inside, and the Mavericks have Nowitzki."

"But both are offensive finishers."

"As for the Bucks, they let the United Arab League organize support from outside the three-point line and play the role of a card dealer that has never been heard before."

Zhang Zhiyuan took a long breath.

This is a style of play that is different from the current basketball environment, but the effect is surprisingly good.

Most importantly, it looks great!

"UA is very suitable for this style of play. Only by allowing him to participate more in tactical operations can he fully release his all-round ability.

Moreover, the Bucks are very popular in China now, and the popularity is almost close to that of the Rockets. "

The assistant reminded.

Zhang Zhiyuan nodded, naturally understanding what the assistant beside him wanted to remind him.

Taking advantage of the rising popularity of the Bucks and Yijianlian, domestic sponsors have not yet fully occupied this sweet pastry, and quickly winning and occupying the domestic peer market is the kingly way.

Zhang Zhiyuan still vividly remembers how Yao Ming's entry into the Rockets brought the Chinese brand owners soaring.

"And we have wanted to rely on the NBA platform to achieve brand take-off for a long time."

In 05, Li Ning officially cooperated with the NBA and became the official marketing partner of the NBA.

In 06, Li Ning signed his first NBA spokesperson, Cavaliers starting guard Damon Jones.

In 07, Li Ning signed superstars Shaquille O'Neal, Chuck Hayes and Baron Davis non-stop.

"But even if we signed a superstar like O'Neal, we didn't rely on the NBA to make a name in China.

Not to mention the popularity in the United States. "

Zhang Zhiyuan sighed repeatedly.

The reason for this problem is naturally that there are too many sports brands that want to rely on the NBA to gain popularity in China.

Peak, Nike, Adidas, Reebok.
The audience has already experienced aesthetic fatigue and cannot remember the brand owner. This is the biggest problem existing in various sports brands today.

Zhang Zhiyuan still has not found a solution to this problem.

The assistant continued: "But even so, we have to do everything possible to continue to occupy the market, otherwise we will not even have the chance to be fatigued by the fans."

Zhang Zhiyuan nodded.

"It's like a vicious circle."

Then the two were led by the Bucks staff to the general manager's office.

The door of the office was closed tightly, and several figures came out from inside soon.

Harbin Baijiu, Central Technology, Sima Milk Powder, and Pufangdai are managers of many Chinese brands.

Zhang Zhiyuan had met most of these managers once, and at worst, he had seen them on TV or in newspapers.

The assistant said worriedly, "Manager, don't be late."

There are only a few booths for a team's billboards. If all of them are sold out, then Li Ning can only return without success this time.

Zhang Zhiyuan was a little shocked by the execution speed and olfactory sensitivity of these domestic brands. At the same time, he also regretted why he went to watch the ball game last night. It would not be better to deal with this matter earlier.

Inside the office.

Li Lai and Hammond smiled at each other.

The team's financial problems are now finally eased.

Hammond said happily: "Eight sponsors from China can provide us with an annual sponsorship fee of 8 million U.S. dollars."

"It's equivalent to a month's salary for our players."

"In other words, we can hold on for another month."

Speaking of this, Hammond looked at Li Lai with a sad face.

Because the other party directly rejected the sponsorship of Sima Milk Powder, and used a bunch of strange reasons to scold the other party so much that he couldn't even lift his head.

One must have a conscience in order to be a human being. The way of heaven is reincarnation and the sky will bypass anyone. Good and evil will eventually be rewarded. Come to your home next year.
Brother, the Bucks need to make a living!Why do you care so much!

money!That's money!Do you want money?

"The point is, if you don't want someone's sponsorship, then you don't want it, and you even call someone over to scold you. You're not a very good person."

Seeing that Hammond was still complaining in a low voice, Li Lai naturally knew that the other party was thinking about the huge 400 million annual sponsorship fee of Sima Milk Powder.

This money is very important to the current Bucks.

"But I can't go against my conscience and watch every living being victimized. Of course, they wouldn't be able to last for a few months."

Li Lai did not continue this topic.

The Bucks received a sponsorship of 1000 million this time, but it can only allow the team to last for another month.

This is not enough.

It's only December now, and there are still 12 months before the end of the regular season.

Holloway's financial report has stated that the profit that the Bucks can obtain from tickets this season is roughly estimated to be around 2000 million.

Even if only counting the current player salaries of the Bucks, they still have a deficit of 2710 million.

Add in staff costs and daily expenses of 1000 million, and the Bucks also traded Artest for a junk contract early in the season.

"In other words, I need to prepare at least 4000 million US dollars."

Li Lai let out a long sigh, only shouting loudly.

At the beginning of the season, he took out the only 500 million yuan, plus the team's own funds of less than 100 million yuan. In the subsequent transaction, Hammond got 320 million transaction cash and the current 1000 million sponsorship.

The team received a total of 1920 million salaries other than tickets, but still owes 2080 million.

At this time, someone knocked lightly on the office, and Holloway walked in with two people.

One of them was wearing gold-rimmed glasses, and the other was following behind with a briefcase and a smile on his face.

"This is the general manager of Li Ning Group from China, Mr. Zhang Zhiyuan." Holloway said relaxedly with parted lips and teeth.

Li Lai nodded.

Of course, he knew the Li Ning brand very well.

In the future, the leader of the Chinese sports brand will be the leader alone, accounting for 20% of the Chinese sports market.

Of course, the sales performance in China is very good, but the sales situation of Li Ning abroad is quite worrying.

In the beginning, Li Ning wanted to enter Europe and the United States, but found that big names in sports brands such as Nike, Adidas, and Reebok did not give them any chance of survival at all.

In the end, I could only enter the lovely India, but found that the people there couldn't afford it at all, and it was in vain to call itself the largest country in Asia, which is simply lovely.

Now, although Li Ning is not as strong as the future, it still occupies 10% of the Chinese market, which can be regarded as a very potential company.

Zhang Zhiyuan was obviously taken aback when he saw that the owner of the Bucks was so young, and then talked about the purpose of his trip.

"Mr. Li Lai, we want to sponsor the Bucks and get the billboards on both sides of the home game."

(End of this chapter)