Pick Westbrook

Chapter 140 At Least Two More Eggs

Day two.

Li Lai was awakened by a sudden ringing of the phone.

Xiao Hua said anxiously on the phone: "Brother, Westbrook's sneakers are already sold all over the United States!"

"You have to explain this matter to me well. What if we agree to cooperate?"

The engineers brought by Zhang Zhiyuan were very efficient. Of course, the Chinese are always the most diligent and efficient. Therefore, the construction of the sneaker factory was not only successfully completed, but even a full week ahead of schedule.

Up to now, the "Westbrook 1st Generation" sneakers have been manufactured for more than a month, and the way of selling them is very strange. It turned out to be purchased by buyers from countless stores and supermarkets at the factory gate.

Therefore, even if the factory has produced a full 8 pairs of sneakers in a single month, the result is still swept away.

Wang Lishen was very troubled by this matter, so she sent a text message to Li Lai very early, hoping that he would take time to visit the factory as soon as possible, and reported the current situation of the factory in detail in the text message.

The purchase price of sneakers is set at US$90, excluding all materials and labor costs of US$25, which means that they can make a profit of US$65 for a pair of shoes, and 8 pairs of shoes are US$520 million.

According to the agreement between Li Lai and Li Ning Company, he can make a net profit of 260 million US dollars in just one month.

Li Lai was very satisfied with the amount, and also appreciated Wang Lishen's ability even more.

The other party managed the factory well without being too involved in the operation of the factory and the assembly line.

Xiao Hua continued on the phone: "Brother, I'm on my way to Milwaukee now, no matter what, our cooperation must be discussed today."

Of course, what Xiao Hua values ​​is not just the 8 pairs of sneakers. Even if the "Westbrook 1" has been sold all over the United States, this amount is still not worth mentioning to Xiao Hua and the entire league.

What Xiao Hua values ​​is the possibility of long-term cooperation, especially after the cooperation with CCTV has achieved great success, he hopes to closely link the NBA and the commodity market.

Of course, the reason why the NBA can successfully cooperate with CCTV is not only that there are a lot of Chinese fans, but also the rampant piracy in that place indirectly helps Chinese fans want to buy genuine products, so the genuine products on CCTV are very popular.

The United States does not have such an opportunity. Xiao Hua has already discussed the possibility of such cooperation with Adidas and Nike, but the other party has too many offline stores, and they also have their own very familiar sales methods, so they do not want to develop with the NBA. Online ordering cooperation.

After all, isn’t it the same for fans who want to buy Nike to go to a physical store? Why do you have to go through your NBA?

Moreover, the annual sales of Adidas and Nike are too high. If every pair of shoes has to be ordered through the official NBA, how much will it be charged?

Because of such differences, Xiao Hua has not been able to negotiate such a cooperation with Adidas and Nike, but the league headquarters, which has tasted the sweetness in the cooperation with CCTV, very much hopes to promote such cooperation.

Li Ning and Li Lai are a very good opportunity.

Especially this season, Li Ning has successively signed new stars such as Curry, allowing the league to see the possibility of this brand's success in the NBA, so the reason why Xiao Hua is so serious about Li Lai's factory and Li Ning is entirely because of his fancy Their future development potential, and the hope that through this cooperation, other brands will be able to cooperate with the alliance and win a piece of fat from Adidas and Nike.

Li Lai nodded and said, "Of course, this is what I promised you, and I should have done it."

"Now, I also invite you to visit my factory, and we will talk while watching."

Soon, Li Lai and Xiao Hua appeared at the factory gate one after another.

Before Xiao Hua had time to tell Li Lai why he didn't cooperate with the NBA, he sold the sneakers ahead of time. A person who was more anxious than him walked out of the factory with a fierce expression on his face.

Wang Lishen opened her eyes and said viciously: "You left a little girl who left her home alone in an icy factory! Don't ask me anything! Let her do everything, you are a bastard!"

Xiao Hua was frightened by Wang Lishen's aura on the side, touched his big bald head and said: "Isn't it time for me to come?"

But after finishing speaking, Xiao Hua also looked at Li Lai with a look of contempt.

"You are really not a thing to exploit a weak woman like this."

Li Lai looked embarrassed, and quickly comforted Wang Lishen, saying, "Shall we go to dinner tonight?"

Wang Lishen turned her tears into a smile, pretended to wipe her dry eyes, and then asked seriously, "Then what do you want to eat?"

Xiao Hua:! ! !Made, foodie!
After solving Wang Lishen, Li Lai accompanied Xiao Hua to visit the factory. Most of the workers on the assembly line showed joyful smiles at work. They liked and loved this job very much, because most of the people here lived in slums .

In the past, no other factory or any job would pay attention to them. The whole of the United States also discriminates against people like them. They always feel that living in slums is the scum and scum of society. It is this factory that accepts them and gives them They offered a slightly higher salary than other factories, and more importantly, this place made them feel respected like never before.

So if everyone comes from the slums, who is superior?
Except for someone, of course.

"Quickly! Quickly!"

"The insole is blocked!"

"Kandevon, Rudfitch, Richard, Hao Shen, you need to hurry up there, everyone is waiting for you."

Johnson II yelled hard on the assembly line, and everyone became more agile under his yelling.

Wang Lishen said: "This is a very good employee. Originally, I expected that we could only produce 75000 pairs of shoes in the first month, but with his efforts, we exceeded this goal this month, so I hope You can give him a raise, an employee like that deserves special treatment."

Li Lai nodded. In fact, these people in front of him were all personally selected and recruited by Johnson II. In addition, the sales task of the factory was overfulfilled because of him. Li Lai should do something logically.

Of course, in Li Lai's heart, a person who loved his old father very much had already gained his trust.

Li Lai said: "The salary increase is natural, but I plan to give him a higher position, how about the general manager?
In the future, he will decide the things on the assembly line, and you will solve the things outside the assembly line? "

Wang Lishen frowned and said very displeasedly: "I'm a secretary, and I have no obligation to solve those matters outside the assembly line. My task is to be meticulous in the factory's profits, so that you and the Li Ning Group can always be friendly and trust each other. Let's work together."

Seeing the little girl's objection and refusal, Li Lai said seriously: "Then add a chicken leg tonight?"

Wang Lishen hesitated for a moment, unable to resist the temptation of delicious food, finally raised her head and pouted, "I need to add a ham sausage."

Xiao Hua almost collapsed watching from the sidelines, a secretary can be handled with a piece of sausage?Where do you find such cheap employees!
Wang Lishen was extremely efficient, and immediately notified Johnson II of the incident.

Johnson II was very moved looking at Li Lai who was wandering around the factory. He knew that this was the care given to him by the other party.

Li Lai approached Johnson II and said earnestly: "These are what you deserve, and have nothing to do with me. The Tathagata Buddha will never forget everyone who has worked hard."

"Remember to say hello to your father for me. I have already mentioned to the Bucks staff that he can come over whenever he wants to watch the game. The Bucks will always be his home."

Wang Lishen muttered to the side: God, you will die?

After visiting the factory, Wang Lishen suggested: "Before the engineers sent by Li Ning return to China, I suggest expanding the factory."

"I've already talked to Li Ning's headquarters about this matter, and they were also surprised that we were able to obtain such a hot market in the first month of sales."

"Although Li Ning's headquarters is strongly in favor of the expansion, Mr. Zhang Zhiyuan still insists that everything depends on your will."

"So, if you are willing to expand, they will not hesitate to provide production lines and technical training personnel to support our work."

Li Lai had thought about this question before.

At first he did not choose to do so, naturally, because buying land and building a factory was a huge expense. With the only 2000 million funds he could use, it was not easy to spend 1000 million to build a factory.

But judging from the considerable income in the first month, this is indeed a very cost-effective deal. Even Li Lai, who is cautious, really hopes to expand the factory at this time.

After all, on the way to the factory just now, he had already seen many buyers from shops and supermarkets waiting outside the door, ready to receive a new batch of sneakers.

Considering that the Bucks are on the right track this season, new ticket sales and advertising sponsorships are coming in, plus the 2000 million reserve funds deposited with the team, it seems that the Bucks this season will not be funded for the team anyway. Worried, at this time Li Lai also made up his mind and said.

"Then add another 1000 million US dollars for expansion, a total of 8 assembly lines. As for the urgent need to recruit new employees, let Johnson II solve it."

Wang Lishen looked at Li Lai with contempt and said, "Just like your 8-handed Otto, you are really stingy."

"I made a rough estimate. Given Milwaukee's current demand for "Westbrook 1", our current 4 assembly lines are already difficult to meet. If we move our attention to the entire United States, even 16 lines may not be enough. "

Li Lai emphasized that the eighth-hand Alto was still borrowed, and then he agreed with Wang Lishen's rough estimate.

Where are the most Westbrook fans?Milwaukee, of course.

So there isn't that much demand for "Westbrook Generation 1" anywhere other than this one.

Of course, because of the influence of Chinese elements, fans all over the United States admire this sneaker very much, so there will still be many fans in other regions who will buy this pair of shoes.

16 assembly lines are indeed far from enough.

But even with 16 assembly lines, Li Lai would have to spend at least 3000 million US dollars to expand the factory, which is a lot of money for him.

Xiao Hua nodded at the side and said: "You are indeed a little stingy, sitting on the Bucks with a market value of 3 million, you actually build a factory like squeezing toothpaste bit by bit, can you just take it out directly? 5000 million to facilitate this?"

Li looked at Xiao Hua with a questioning face.

You don't know my economic level!
Xiao Hua also interjected at this time to talk about what he cares most about.

"Brother, you have to talk to me about the past month. Why did you sell shoes behind my back? What about our trust? Friendship?"

Li Lai said sincerely: "I didn't pay attention to this incident, nor did I expect that the commodities and supermarkets around Milwaukee would come directly to the factory gate to buy sneakers."

"In short, this is my problem, but then we can work together to make this happen."

Xiao Hua is very satisfied with Li Lai's attitude, and the other party's honest character is also what he cares most about.

Xiao Hua talked with Li Lai about the method and details of the cooperation directly on the spot, and Li Lai also obviously found that there were traces of David Stern's handling in these details.

At the same time, Li Lai also put forward some ideas of his own, and the final cooperation method between the two parties is as follows.

The NBA will broadcast Westbrook sneakers for free during the intermission of each game, but the order call must be left at the league headquarters, and the NBA will extract 10% of the proceeds from all sneaker sales, that is to say, if The sneakers were sold for 1 million US dollars, and the league headquarters will directly draw a full 1000 million.

Of course, in addition to this sales channel, Li Ning Group and Li Lai can have their own offline sales model, and the two parties do not affect each other, but the goods must be given priority to the sales orders of the NBA.

Originally, Xiao Hua wanted to beat Li Lai and Li Ning Group to sales in the NBA, but Li Lai directly refused, and the reasons he gave were also very convincing.

Nowadays, most of the consumption methods of Americans are still based on offline sales. What if the sudden online sales make them feel disgusted or not used to it?
Secondly, online sales are very regional. Fans from all over the country may order online. If there are local shops and supermarkets that have stock, it can greatly improve after-sales satisfaction and reduce the time lost in the middle. and money.

Of course, there are other advantages to doing so, which is much better than selling online alone.

Xiao Hua agreed to this suggestion, and the details of the cooperation were quickly negotiated with the two of them.

Finally, Li looked at Xiao Hua, very serious.

Of course Xiao Hua has heard of Li Lai's name in Milwaukee, and now that he has come to the other party's territory, and being looked at so directly by the other party, he can't help but tighten his legs nervously and said: "What do you mean? Brother, can you Don't mess around."

Li Lai said directly: "After the online cooperation with the NBA, new orders will definitely overwhelm the factory. In fact, even now the factory does not have a pair of sneakers in stock."

"So, I have to expand the factory."

Xiao Hua, who heard Wang Lishen beeping in Li Lai's ear the whole time, naturally knew that they wanted to expand the factory, but at this time he was still curious and said: "What does this have to do with me?"

Li Lai analyzed and said: "Fans bought shoes online in the NBA, but have not received the sneakers after waiting for a full month or two, then the NBA's sales model will be greatly questioned, and our cooperation will also appear. The question is, by that time, you who handle this matter will become a sinner of the league, and even a thorn in the side of the team owner. Even whether Stern will regard you as an absolute successor is a huge problem. "

"So in order for us to be able to complete this matter happily and satisfactorily, you have to borrow money."

? ! ! !
Xiao Hua was in a fog when he heard it, but he didn't realize what kind of logic this was anyway, how could he not be able to take over the position of Teacher Stern after pushing?But the most important point he heard clearly, Li came to ask him to borrow money.

Xiao Hua is naturally relieved of Li Lai. With the record and strength of the Bucks this season, the gold-absorbing ability is probably even stronger than last season, so just like last season, as long as the regular season is over, Li Lai will be able to pay back immediately. on this sum of money.

But the crux of the problem was that Li Lai asked him to borrow money again!

Xiao Hua looked at Li Lai with contempt and said: "This is the first time I have seen a hard-working team owner like you in the entire league."

In the end, Xiao Hua agreed to lend Li Lai 2000 million in advance in his own name, plus the original 1000 million in his hand, this time 3000 million for factory expansion.

Although the 16 assembly lines still cannot meet the market demand, they can always stabilize the market order a little bit, and there will be no situation where fans can't receive the sneakers for a month or two after buying the shoes.

Li Lai roughly calculated in his mind that 16 assembly lines can produce at least 30 pairs of shoes a month, which can bring in a total of 1950 million US dollars in profits. Excluding the equal share with Li Ning and the 10% accounted for by the NBA, the monthly income is the least. $780 million.

Of course, some additional costs may be incurred due to transportation problems, but there is absolutely no problem with the net profit of 700 million.

Compared with the traditional offline sales model, it also requires a large amount of initial store capital investment, which is definitely the most suitable sales method for Li Lai now.

Of course, it will take more than a month to build the factory, and this time the scale of expansion is still so large, it may take longer, so Li Lai still has no idea how much profit he can make by the end of this season.

"But this online cooperation with the NBA gave me a new idea."

After saying goodbye to Xiao Hua, Li Lai suddenly took a deep breath and said.

Wang Lishen, who was pestering Li Lai to go out to eat delicious food, asked curiously after hearing this sentence: "What do you think?"

Li Lai said: "An idea that allows people to conveniently receive the goods purchased online will also allow them to receive the goods they purchased faster. In short, it can bring great convenience to people's lives."

Speaking of this, Li Lian said seriously to Wang Lishen: "I'm afraid I will need your help at that time."

Thinking that she had just taken over the huge project of Li Lai's 3000 million factory expansion project, and that she might have more important tasks in the near future, Wang Lishen couldn't help pouting, extremely dissatisfied with Li Lai, a boss who only knew how to exploit and squeeze employees.

"Hey, hey, I'm afraid this can't be solved by adding a piece of ham, at least two more eggs!"

　[-]D tomorrow.

　　What's up, brothers.

　　
　
(End of this chapter)