For entertainment, I really don't want to be popular

Chapter 156 Queen’s Day Eve

But now Yan Yi's idea is to do the opposite.

In order to stimulate consumers to continue to consume, others will design these discount rules to be extremely complicated. For example, if you buy two pieces, you will get ten yuan off, then you will buy five pieces, you will get fifty yuan off, and you will buy ten pieces, you will get one hundred or even two hundred yuan off. This kind of discount model.

Although these discount models will have a very good effect on the day of these shopping festivals and can increase the sales of the day, but after these festivals, consumers will also usher in a frenzy of returns. Customers who bought useless items at a discount will feel like starting to return a lot of them later.

Today, Yan Yi is trying to attract a large number of customers with the simplest discount model. Maybe the discount is not very high, but it is concise and clear, so that consumers can get real benefits.

"We will give consumers a [-]% discount on Queen's Day this time, and all products will be [-]% off. If you buy more, you will get more discounts, and if you buy less, you will get less discounts. There is no need to stimulate consumption. That's it. Come on, as for those anchors who want to cooperate, let them cooperate, and if they don't want to cooperate, let them go.

Since the establishment of our platform, we have been adhering to the only principle to provide consumers with the best products, and we will never harm any consumers. This time, we will still maintain this principle on Queen's Day. "

After pondering for a while, Yan Yi said decisively to Gu Pan in front of him, and there was a firmness in his eyes.

"Okay, then do as you said, anyway, the real decision maker of this company is you, and I support your decision."

After listening to Yan Yi's thoughts, Gu Pan agreed to Yan Yi's decision without hesitation this time.

After going through so many ups and downs, the relationship between the two of them can be said to be quite close now, and at the same time, they have developed a certain sexiness towards each other. Yan Yi is very relieved, Gu Pan will coordinate and plan this matter, and Gu Pan He also had great trust in Yan Yi's decision that there would be absolutely no mistakes.

In this way, the relevant plans for Queen's Day this time were finalized during the chat between Yan Yi and Gu Pan.

With the upcoming Queen's Day, the entire Douyin has also undergone earth-shaking changes. The small advertisement before entering Douyin has become an event announcement for the Queen's Day, and every time all users watch a few short videos, they will Saw an ad pop up about Queen's Day.

Even the many small logos on Douyin have become related to the Queen's Day. It can be said that the entire Internet has been quite lively due to the upcoming Queen's Day, and it is about to catch up. New Year's Eve.

What followed was the overwhelming publicity among the major e-commerce platforms, such as various full discounts on Taohuo, as well as Jingxi’s, various coupons, and discounts. Not to mention thousands of small online shopping platforms.

And only Yan Yi and his platform did not make any advertisements from the beginning to the end, as if none of this existed.

The only ones who can show their faces are a few anchors who insist on cooperating with them and will promote them during short videos and live broadcasts, but these promotions are all for their own live broadcasts.

Although Yan Yi and Gu Pan's platform has become very big now, those netizens on the Internet know almost nothing about their platform, and many people have not even heard of their platform name .

However, although all these words and looks are seen in the eyes, they are not in the slightest anxiety. After all, their company has only just been established, and their supply channels are not particularly perfect. If there are really a large number of Internet celebrity anchors If you come to cooperate with them, they will not be able to supply so many goods.

But even in this way, there are quite a few Internet celebrities who cooperate with Yan Yi and the others, and there are even many large-scale blogger Internet celebrities with more than 1000 million fans who cooperate with them, so everyone has no intention of publicizing and seizing a large market.

A week later, Queen's Day was on time.

Just the night before Queen's Day, the entire Douyin painting style has begun to revolve around this time's Queen's Day.

"This Queen's Day, I will never buy anything, and I will chop my hands if I buy it again!"

"The Taohuo side is really strong. It's this rule. It really gives me a headache."

"I've already paid a deposit, and I'm just waiting to return the product tomorrow. These platforms are really stupid. I saw their price doubled a week ago."

After a few days of publicity and promotion, almost all netizens have already known the existence of the Queen's Day this time, and the tricks played by many businesses behind the Queen's Day this time were also given by a large number of netizens. exposed.

It can be said that this Queen's Day has caused a lot of chicken and eggs on the Internet. Some people are still keen on shopping, while some people have already begun to study how to counteract those unscrupulous merchants.

In this way, the originally bustling Queen's Day is more like a war between merchants and customers. You cheat me once, and I cheat you again. The two sides fought happily.

And the only ones that can make considerable profits here are the platforms and those high-end brands. Relatively speaking, these high-end brands are more conscientious than those small merchants. The strength of the discount is linked together.

But even so, this Queen's Day is still not that simple.

In fact, some people on the Internet have already smelled something abnormal in the craze on the eve of Queen's Day, because compared with the previous two years, the rules formulated by major Queen's Day platforms this time are more complex and complete. .

The competition among the major platforms has also become more intense, and some platforms have even begun to compete with each other in business.

It's just that on the night before the Queen's Day, an official message disrupted all the deployments of the major platforms for the Queen's Day on the spot.

According to the official meaning, this time the Queen's Day official will fully intervene and conduct a detailed investigation. Any unscrupulous platform and merchants will thoroughly investigate them. If the circumstances are serious, they will even impose high amounts of money. fines and even administrative detention.

As soon as such a piece of news came out, it was like a nuclear bomb, detonating the entire network immediately.

In the past, officials seldom spoke on the Internet. Even if they did, it was to conduct some legal propaganda and some official crackdowns on some online frauds.

As for online shopping and e-commerce, there have been very few officials from the beginning to the end, and too many speeches have been made on this aspect. This time, the official appearance made this Queen's Day even more elusive.

It's just that all the publicity has reached this point, and the major platforms have no room to fight back. They can only grit their teeth and continue to make this Queen's Day a lively event.

(End of this chapter)