Su Yuntao, the boss behind the scene of Douluo

Chapter 28 Viral Marketing Strategies
It was late at night, and Su Yuntao was holding "500 Years Before and After Wuhundian" and sat on a chair to study hard. His small body had a straight back and he was far more mature than ordinary children.

Apart from Su Yuntao, there were others who were not asleep.

"Ten gold soul coins per month?"

A blacksmith with a beard said in surprise.

Tie Zhu scratched his head: "Uncle Ba, our two families are old neighbors, can I still lie to you?"

The bearded blacksmith nodded slowly: "I watched you grow up, of course I believe you. But I'm worried. You won't be deceived by others, right?"

Tie Zhu didn't answer, but took out a money bag full of gold soul coins from his arms.Then, under the astonished eyes of the bearded blacksmith, he counted out ten gold soul coins from his purse and put them on the table.

"Uncle Ba, I have not been deceived." Tie Zhu said seriously, "If you are willing to come, I will pay you a month's salary in advance, is that all right?"

There was a golden light in the bearded blacksmith's eyes.

"This is real?"

The bearded blacksmith picked up a golden soul coin, put it in his mouth and bit it.The moment he picked up the golden soul coin, he was sure it was real, but he always felt that something was missing if he didn't bite it.

Tie Zhu invited again: "Uncle Ba"

The bearded blacksmith laughed boldly: "Then there is no hesitation? I can't earn ten gold soul coins a year, but I can earn that much by working with you for a month. It just so happens that I don't have any work on hand. Tomorrow I took off the sign and went to your place to find you."

Tie Zhu heaved a sigh of relief.

The bearded blacksmith is one of the few blacksmiths he can trust. He is a blacksmith who can learn to make electric motors, which is very important to him.

Tie Zhu told the bearded blacksmith the address of the warehouse, and then he politely said goodbye. While there was still a little time, he went on to find the next blacksmith.

In order to be worthy of his salary, Tie Zhu really worked hard.The bearded blacksmith sent Tie Zhu to the gate of the courtyard, watched Tie Zhu's back disappear into the darkness, and said softly, "This kid is promising."

The next day
Tie Zhu stood in the warehouse, training the inactive blacksmiths to make electric fans.In the early days of industrial development, it was not manufacturing capabilities that stood in the way of progress, but imagination.The blacksmiths Tie Zhu hired were all experienced old blacksmiths. The structure of electric fans was not difficult, so everyone learned quickly and assembled five electric fans on the same day.

After getting the promise of an experienced old blacksmith to join, the development of the electric fan industry is officially on the right track.

"It's a nice house."

Luxuriously decorated, away from the downtown area, there is a clear freshwater lake nearby.Su Yuntao walked around the two-story building with the sales agent and showed a satisfied smile after a few laps.

The middle lady whispered: "The price of this house is one hundred gold soul coins."

Notting City can only be regarded as a third-tier city in the Heaven Dou Empire, and a house with a hundred gold soul coins can be regarded as a mansion here.Without any psychological fluctuation, Su Yuntao took out the card to transfer money, signed the real estate transfer contract, and became the new owner of this mansion.

Money is spent.

The middle lady smiled and said, "I haven't had a job transfer recently. If you have any questions or needs, you can go to that place to find me."

Su Yuntao nodded: "I see."

The middle lady left the mansion.

Su Yuntao locked the door from the inside, then took out a pen and paper, and squatted on a chair to make a plan. While writing, he muttered: "The only shortcoming of this house is that there are no children's tables and chairs. Doesn't their family have children? ?”

The planning that Su Yuntao is doing is related to the development of the electric fan industry.

"According to the official information of the Heaven Dou Empire, there are more than 600 large and small cities in the Heaven Dou Empire." Su Yuntao murmured, "The number of rich people in each city is limited, assuming that there are an average of one hundred families in each city. If there are no electric fans, then I have to produce [-] electric fans to meet the market demand.”

Su Yuntao recorded his thoughts with pen and paper.

"I have to eat up the entire market before pirated versions appear." Su Yuntao's brain is running at high speed, "So I want to expand production. There should be overcapacity in Notting City this month, and the extra electric fans can Sell ​​to surrounding cities. At that time, let Tie Zhu go to other cities to build a branch factory of electric fans."

At the same time, in order to facilitate control, he decided to let the blacksmiths in Notting City learn to make motors from next month, and the blacksmiths in other cities were responsible for the production of parts other than motors, and then shipped the motors from Notting City to the sales place for assembly.He will maintain this level of control until there is a competitor on the market.

Su Yuntao murmured: "In order to take care of the rich people's psychological feelings, the price of electric fans cannot be reduced in a short period of time, otherwise they will not be able to bear it."

In fact, Su Yuntao estimated that the normal selling price of the electric fan would be two Silver Soul coins.After all, the cost of materials is there. Excluding labor, the cost of the electric fan is no more than one Gintama coin.In fact, selling two Gintama coins can also make a lot of money, because a sharp price cut also means a substantial expansion of the number of customers.

Su Yuntao is not worried that the price reduction of electric fans in the future will trigger plans for the rich.

Although he sells goods that are not worth one silver soul coin to rich people for a hundred gold soul coins, he has already prepared a strategy.At that time, he will step up publicity, tell the rich people that what he bought is the first batch of electric products capable of blowing wind in the history of Douluo Continent, and then position his electric fans as luxury goods, and carry out a trade-in activity, allowing rich people to use Replace electric fans with other types of new electric products.

Under the influence of vanity and the law of true fragrance, he believes that the rich will be generous to him.

"We will sell electric fans all over the country within a year."

Su Yuntao first wrote down this sentence on the paper, and then crossed it out with a slash after thinking for a few seconds.

A year is too slow.

"It will be sold all over the country in four months!" Su Yuntao said firmly, "I don't have so many 'years' to waste."

Four months is very tight.

Ordinary people take a horse-drawn carriage from Notting City to the northern cities of the Heaven Dou Empire without stopping in the middle, and it takes almost two months just to travel, not to mention that there are more than 600 cities in the whole country.

But Su Yuntao has a different perspective. He thinks it is possible to carry out viral marketing that spreads from one to ten or ten to hundreds.

The blacksmiths in each city will communicate with the blacksmiths in the surrounding cities,

Su Yuntao intends to appoint a local dealer in each city, teach him the complete technology of making electric fans, and give him a [-]% commission on local sales, and then let him teach the local blacksmiths to make electric fans, and inform Other blacksmiths in surrounding cities.

Blacksmiths in other cities are also treated in the same way.

A local dealer is now appointed, and then the dealer will deliver to his surrounding cities.

Although there are more than 600 cities in China, if this kind of marketing method is adopted, all cities in Quan Tian Dou Empire can be included in the sales network of electric fans in less than three months.

Although the sales may not be very good at the beginning, after the big framework is set up, he only needs to tinker with it under this framework.

(End of this chapter)