Awakening ability

Chapter 229 Monopolizing the Public Opinion Market
After several eye-catching operations, "Taiqiu News" finally established a firm foothold in Taiqiu Kingdom, with sales of each issue stable at around 15 copies.

This sales volume is not enough to make the newspaper profitable.

Every province has branches, and each branch has editors and sales staff.

That's a huge team.

Those personnel expenses are the biggest expense of this paper.

With a sales volume of about 15 copies per issue, one copy can earn about four pennies after deducting paper and printing costs.

You can earn 60 Wen in one issue, which is [-] Guan.

As long as there is no extra account, there are three installments in a month, and the gross profit is [-].

However, [-] coins is simply not enough to pay such a huge team a month's salary.

Fang Hao now has tens of thousands of taels of silver to subsidize this newspaper every month.

But he doesn't care.

Now he owns [-]% of Taiqiu's treasury income, and throwing out tens of thousands of taels of silver a month is just a trivial matter.

After several operations that ignited public opinion, the editorial staff of this newspaper has mastered the core skills of being a media, and there is no need to worry about the sales of the newspaper, which brought great convenience to him to promote his ideas.

"Taiqiu News" is the most attractive social news, basically how to attract people's attention how to write.

The front page is the official content, what the local governments have done, what changes have been made to the officials of the court, what kind of governance philosophy they have, and so on.

There are also editorials on the front page, which represent the opinions of the newspaper and comment on major events in the world.

This is where Fang Haosai's private goods are located.

Although it is not attractive, people have bought newspapers with money, and they will always read them.

Subtly, he will gradually become Fang Hao's supporter.

After the sales of "Taiqiu News" stabilized, at the request of Fang Hao, a column "We Workers Have Power" was created on the front page, introducing a worker in each issue and telling them how to live a good life through labor s story.

This is an obvious private product. Through such publicity, more people are attracted to become workers.

The industrial group has been established for so long, and now it is gradually starting to produce results.

Cement, a new product, has been welcomed by the market. Some wealthy people have already built cement roads on the roads of their manors, which are much cheaper than roads paved with bluestone slabs.

As for steel, there has never been a shortage of sales.

In the past, steel was an official monopoly, but now that Fang Hao wanted to do this, the court did not dare to restrict him, so he let go of the monopoly.

His steel company has used new technology. Although the treatment for workers is twice as high as the previous standard, the cost is much lower than before.

The product is put on the market and is relatively popular.

Although it is still only an agricultural society, iron is still needed for hoes, sickles, kitchen knives, woks and so on, which is not a small demand.

Now the production of steel is still very small, and the steel produced by them is put on the market, and the supply exceeds the demand.

The workers in the past were purely laborers. They didn't have much technical work, and they could be replaced by anyone else, so the people who hired them didn't care too much.

Now that new technology has been applied, those workers have gradually become skilled workers, and their status is of course different.

It is not so easy to train a skilled worker, and one less is a loss, so the salary for them will be higher.

Fang Hao proposed higher wages for workers, which also had another purpose, which was to attract more people to become workers.

In this agricultural society, anyone with a little land would not choose to be a worker.

The first one is that people who work in a low-key manner have no status, and the second one is that the salary is really not high, and they can't work independently. Only those who really have no food will choose to be workers.

Now Fang Hao wants to publicize the benefits of becoming a worker through the "We Workers Have Power" column in the "Taiqiu News" to attract more people to work.

If industrialization cannot even recruit workers, wouldn’t it be a joke?
Although most of his target audience are illiterate, the audience of this newspaper is not just those who are literate. It is entirely possible to let such propaganda go deep into the people through storytelling.

The plan to carry out practical education in the disaster-stricken areas last year also made news in the newspapers, and there were serious discussions and even tearing up.

——Tearing and forcing both parties are actually people from the newspaper office. They mainly use the method of tearing and forcing to let everyone know more about the new education that Fang Hao plans to implement on a pilot basis.

At present, this new education is only aimed at the lower classes, and its main purpose is to enable them to acquire more skills for making a living, rather than teaching them how to become officials. It will not pose a threat to the current education system that aims to become officials.

This issue published the speeches of the affirmative side, and the next issue published the speeches of the opposing side. The newspapers were in full swing, and they really attracted the attention of a large number of people.

The word "new-style education" also began to spread slowly.

"Taiqiu News" is the first newspaper founded by Taiqiu Media Group.

On the front page of No. 20, a newspaper with stable sales, published news of the launch of three monthly magazines.

The three monthly magazines are "Science and Technology", "Taiqiu Education", and "Taiqiu Literature".

Published once a month, accepting subscriptions and retailing.

At the same time, "Taiqiu News" announced that the news will focus on social news reports in the future.

Literary manuscripts will be moved to "Taiqiu Literature".

Manuscripts on common sense of life will be moved to Science and Technology.

The discussion on education will also be transferred to "Taiqiu Education".

When the above content was published in "Taiqiu News", although it was not the main content, as the number of newspaper readers increased, it still brought some supporters.

They want to exist independently from the "Taiqiu News", which also attracts some people to buy or even subscribe.

According to the "Taiqiu Newspaper", the starting point of these three monthly magazines is relatively high, not counting the subscriptions of governments at all levels, the sales volume of the first issue among the people has reached more than [-].

The most popular "Taiqiu Literature", the private sales volume reached more than 1 copies.

This is already a remarkable achievement.

With the publication of three monthly magazines, Taiqiu Media Group finally has a little shadow of a media group.

Now in Taiqiu Country, these newspapers and periodicals are all unique, and only Taiqiu Media Group is operating them.

It's not that no one wants to follow suit, but without the corresponding financial resources, it is impossible to make such a scale.

The Taiqiu Chuanmei Group can achieve such a scale, and Fang Hao has spent millions of taels of silver in it.

It's only a year away.

Even those rich and powerful families are reluctant to spend so much money to do this kind of thing.

What's more, even if you can afford so much money, if you don't master the new papermaking and printing techniques, and don't have a person who can fly with a sword to quickly deliver news and newspapers, it still won't work.

This market can only be monopolized by him.

(End of this chapter)