1991 Starting from the core

"Mr. Niu."

"Mr. Pan."

A pair of life-and-death rivals greeted each other with smiles in a hotel conference room in the city. As they entered the door apologizing to each other, it seemed as if the grudges they had planted over the past few years to snatch dealers and markets disappeared at this moment.

After all... Mr. Liu was also the vice president of YL Dairy. MN was just a counterattack he launched after failing in the high-level struggle.

So, brothers fighting each other - this is the tone set by this meeting between the two parties.

…

"The enemy is coming with great force." Mr. Pan looked at the opposite side with a smile: "Does Mr. Niu have any good ideas?"

"No, and it's not just menacing. I feel more that they are bullying people." Mr. Liu frowned slightly while holding the tea cup. It seems that I am reminded of the past when I was manipulated by capital when I first raised funds.

Xinghai brought a bunch of funds and capital in the technology field to forcefully enter the dairy industry. Let’s not talk about this kind of cross-border operation. But they actually took out 10 billion directly...

This is not the kind of financing that Jule did at all, but the initiative of these capital injections - how can there be a financing institution that can provide 10 billion?

"Yes, but it is undeniable that they are very rich. It can be said that these capitals are the richest institutions in the country..." Mr. Pan also stopped laughing and said seriously.

The reason why he lost his composure in the morning was naturally because he was not the kind of person who ignored foreign affairs, and YL was also actively seeking help from capital in order to tide over this difficulty. Therefore, he knew the capital active in the country well.

Let’s not talk about Xinghai Fund. It is known as the No. 1 fund in the Internet. It has never failed to judge the rise and fall of the Internet. During the rise and fall of the Internet’s stock prices, Xinghai Fund made a lot of money.

And the most important thing is that several shareholders disclosed by Xinghai Fund, Su Yuanshan, Bill Gates, Steve Jobs, Kutaragi Ken... are all leaders in the technology industry.

In addition to money, what is more valuable to such people is their own influence and resources.

As for the rest of the capital, it might as well be - almost all of them are emerging "capitalists" in the country.

"Can you bully others casually if you have money?" Mr. Liu asked rhetorically.

"Of course not."

"Yes, no. And they are not just bullying our family and two families... they are bullying our entire dairy industry!"

Mr. Pan's eyes twitched suddenly and he asked tentatively: "What do you mean by Mr. Liu?"

"All brother companies that have been affected by this crisis must understand that they are not coming for a certain company in this market, but for all companies. They are here to take down technology companies and Internet companies. Take a set and bring it to the dairy industry! But the end result..." Mr. Liu snorted coldly: "I have read Professor Su's winner-takes-all theory."

"Mr. Liu said that well!" Mr. Pan clapped his hands and laughed. After a pause, he asked tentatively: "What about the Olympic naming issue? Let's..."

——Not to mention the various operations these two companies have carried out in the past few years to seize the market. Starting last year, when the Olympic Organizing Committee began to collect various designated products, the two companies also fought fiercely for the naming rights.

At this time, Mr. Pan mentioned it again, obviously wanting to take this opportunity to let the heads of the two families discuss in person a solution that would not harm the relationship.

Unexpectedly, Mr. Liu took a long breath.

"Don't think about how we can win against them."

*

*

"The past ten or even five years have been a period of rapid development for the dairy industry. In addition to YL and MN, which have taken turns taking over the market in the past two years, they are also followed by Guangming Wandashan and other younger brothers... and various provinces There are local dairy companies that have seized the local market, especially the fresh milk market, such as Jule..."

Su Yuanshan looked at Tong Enwen with a smile and added: "Ju Le is good."

In the office of Chairman Yuanxin, Chen Jing, Su Yuanshan, Duan Yongping, and Huo Jianning gathered together and sat casually on the sofa.

In contrast, Tong Enwen, who came to visit Chen Jing and accidentally bumped into a big boss meeting, was a little more restrained - Su Yuanshan and others gathered together mainly because tomorrow's executive board meeting will use collective wisdom to discuss How to develop the dairy industry? Although Jule is not invested in the name of Yuanxin, those capitals are not outsiders to say the least. Even if it is Caotang Capital, it is still done by Shantang’s group of buddies.

And since it was Tong Enwen who came to visit, the three of them did not avoid it and started chatting together directly.

"It's mainly local milk. I'm really sorry for the bad stuff. We all know it. Something is really going to go wrong. Don't you guys come into the factory and spit on me?" Tong Enwen replied with a smile.

"Haha, that's indeed the truth." Su Yuanshan laughed and looked at Huo Jianning: "Mr. Huo, just now Mr. Tong said that rapid expansion must focus on mergers and acquisitions. What do you think?"

Tong Enwen immediately looked at Huo Jianning expectantly.

He knows Huo Jianning very well - from the working emperor of HK to the investment president of Yuanxin, Huo Jianning can be said to be the number one person operating Yuanxin Capital and is known as the true God of Wealth. His vision is definitely cross-industry.

Huo Jianning smiled slightly and said without hesitation: "Yes, except for emerging Internet application products, the expansion of any traditional manufacturing enterprise is the fastest through mergers and acquisitions. Especially after the intervention of capital, technology and market integration can be completed quickly. Integrate and become a giant."

"But the dairy industry... To be honest, we have never been in contact with it before. If it hadn't been for the big incident of milk contamination this time, maybe Mr. Shan wouldn't have thought of getting involved in the dairy industry, right?" Huo Jianning looked at Su Yuanshan with a smile.

Su Yuanshan looked innocent: "It's just that I want the next generation to have some peace of mind. Is there anything wrong with it?"

Everyone laughed together.

"So, we also need to consider the rebound of other companies in the dairy industry." Huo Jianning looked at Tong Enwen again: "Mr. Tong, you are a veteran in this industry. You know a lot... How is the competition in your dairy industry? Like? And what about the industry consensus?”

Tong Enwen was startled for a moment. After a moment, he shook his head and smiled bitterly: "It's a means of competition... I'm not too embarrassed to say it. As for consensus, maybe some consensus will be reached this time. After all, before Mr. Chen came to Jule, there were also brothers Businesses are contacting us.”

Duan Yongping asked curiously: "What happens after Mr. Chen comes?"

"No more." Tong Enwen spread his hands and said with a wry smile: "It seems that we have become alone."

The four of them were stunned for a moment, and then burst into laughter.

Duan Yongping glanced at Su Yuanshan, and then said meaningfully: "It seems that in the dairy industry... we people are a bit unpopular."

Tong Enwen coughed twice - after completing the restructuring of Jule, he calmly thought about it and found that if what happened to Jule happened to other companies, his first reaction would be the same. "Holy shit, the wolf is coming."

This is really no wonder the brother company.

After all, the name and background of this group of capital are too great, and they are very domineering. As soon as the deal is made, it will be 10 billion in cash. Not to mention whether it is enough...

"But I think no one will have trouble with money." Su Yuanshan chuckled: "Since Mr. Tong and Mr. Huo both agree that the acquisition is okay, then let's do it - in fact, I was thinking about starting from scratch at the beginning, just do it cleanly The kind of pure land.”

Hearing this, Tong Enwen quickly explained: "That's it, Mr. Shan, the trough period after the industry earthquake is the time for our rise. This period must be as short as possible... Therefore, it is best to acquire peers with a solid foundation. In addition, milk source is also..."

"Well, I understand, it's your decision." Mr. Shan interrupted Tong Enwen with a smile: "You are a professional, it's your decision. But I have a suggestion..."

"Mr. Shan, please tell me."

"The target company for acquisition must...well, let's not say that it is clean in this crisis - after all, almost all domestic milk powder has been wiped out, but at least the attitude must be correct." Su Yuanshan said, his expression became serious: " This is our original intention to get involved in the dairy industry.”

"If a company involved is willing to be responsible for consumers even if it sells iron, it can be acquired. If time is urgent, Jule can also bear the transferred compensation liability."

Seeing Su Yuanshan's serious face, he emphasized again and again. Tong Enwen knew in his heart that the rumors about Shanzong's involvement in the dairy industry might be true.

—— According to rumors, the reason why Mr. Shan led the cross-industry investment was because he wanted to come to the dairy industry to “do justice.” Just as Mr. Shan said just now, he just wanted the next generation to drink safe milk.

He took a deep breath and nodded heavily: "I understand, this is the bottom line!"

"Yes!" Su Yuanshan nodded with a smile, stretched out his hand and pointed to the back of his head: "This is also Yuanxin's bottom line."

Tong Enwen looked up and saw a piece of calligraphy - always passionate, never evil.

…

Tong Enwen came and left just as quickly, and when he left, Huo Jianning also went downstairs with him.

Apparently, he wanted to ask Huo Jianning for advice on mergers and acquisitions.

"Is there anything else? If nothing happens, I'll go back first." Duan Yongping glanced at the time and looked at Su Yuanshan and Chen Jing.

"I'm gone." Chen Jing looked at Su Yuanshan: "What about you?"

"Me neither, but... I want to make a bet with you."

Chen Jing and Duan Yongping couldn't laugh or cry.

Chen Jing glared at him gently: "What are you betting on?"

"I bet that the traditional dairy industry...or in other words, the boss and the second boss of the current dairy industry will definitely not give up."

"Isn't this human nature? What's there to bet on?"

"No, I'm not talking about business struggles, but something else." Su Yuanshan chuckled: "Bet or not, they will make other moves to squeeze us out."

Chen Jing was startled and immediately asked: "What action?"

"Who knows? Maybe it's a complaint, maybe it's a complaint... maybe it's a complaint... Anyway, they won't sit still and wait for death." Su Yuanshan smiled, narrowed his eyes, and said softly: "Don't forget, the top 2 in the dairy industry now is also They are local gangsters, and they even have absolute say in the Dairy Association..."

…

The next day, the Yuanxin executive board of directors held a meeting. At the meeting, after the regular agenda, everyone invariably focused on the earthquake in the dairy industry in the past two months.

To invest in Jule, although it is said that Xinghai Fund led the investment, Yuanxin Capital also contributed some money, so everyone here has a share... In addition, everyone knows that Mr. Shan really did it for the dairy industry. Fire, so in a smile, everyone united their will.

That is, since we are going to do it, we must do a good job in the dairy industry. Compared with investment in the technology field, especially in the semiconductor field, investment in the dairy industry, which is purely a manufacturing and sales industry... is really not worth mentioning.

10 billion, from the perspective of the dairy industry, is an investment that has not been made in ten years, but if it is used to build a wafer factory... it can barely build half a fab.

"Not to mention market analysis, dairy products will definitely be a big market in the future, especially after we intervene...at least there is support from public opinion, so we must hurry up on mergers and acquisitions and expansion." Su Yuanshan looked at Huo Jianning with a smile: "Old Huo, Mr. Tong asked you for advice yesterday?"

Huo Jianning just smiled: "Just chatting."

"Why don't I trouble you and take the lead directly?" Su Yuanshan followed the stick: "I thought about it seriously yesterday. I really need to move quickly. The sooner I launch a product that meets the standards and is safe, the faster I can Capture the market.”

"No problem." Huo Jianning agreed: "And I also analyzed the market situation of dairy products and their common marketing tactics last night..."

Everyone couldn't help laughing when they heard the word "trick" coming out of Huo Jianning's mouth.

Huo Jianning also laughed: "Indeed, we are used to doing business without fierce competitors, or...our business opponents are more disciplined."

Here Li Mingliu said: "That's because we have killed anyone who doesn't follow the rules."

Everyone laughed again.

"But having said that, for dairy products... we really can't do what Yuanxin does for a while." Huo Jianning shook his head with a smile and sighed: "After all, this industry..."

Huo Jianning couldn't finish.

But everyone understands... Entrepreneurs in some industries are indeed born in the wilderness.

Unlike Yuan Xin and the others.

In contrast, entrepreneurs who grow up in the wilderness sometimes do have to take a more radical approach and have more ideas - of course this is a euphemism.

"So, in order to prevent scholars from encountering soldiers, as long as our main purpose is the safety of dairy products, it is best not to interfere too much." Huo Jianning suggested with a smile, and then looked at Su Yuanshan.

He knew that Mr. Shan... was a bit of a "moral" germophobe, so he was a little worried that Mr. Shan would not only get involved in the dairy industry, but he would also have to apply Yuanxin's rules...

"Yeah, that's what I thought too."

Su Yuanshan nodded with a smile.

"But there's one thing, if they really did something outrageous... then I won't admit it." Su Yuanshan looked back at Duan Yongping - the old Duan made a bet with him yesterday.

Lao Duan believed that those two families could not make any waves.

Su Yuanshan, on the other hand, believed that those two families would definitely make waves.