1991 Starting from the core

After hanging up the phone, Su Yuanshan and Chen Jing returned to the reception area.

"Lao Duan is really a talented person." Chen Jing said with a smile: "He has a good grasp of user psychology."

Su Yuanshan nodded with some emotion.

These talents who were top-notch people in their previous lives also showed stronger abilities than before after being given a larger platform by Yuanxin.

Because of the need to maintain a high-end image, the prices of end-consumer products such as mobile phones that are directly oriented to consumers have always been consistent with imported products.

As a result, there are always some kneeling people who will jump out from time to time and say, "You didn't pay the customs duty, why is it so expensive?"

Even though Yuanxin has made a lot of efforts in the past six months to increase brand awareness and increase sales, overall, it still failed to meet ideal expectations.

Frankly speaking, as a mobile phone with all core technologies made in China, it is not inferior to its imported counterparts in any indicator. Therefore, Yuanxin is still a little proud from top to bottom.

In the eyes of Yuanxin and others, not to mention that Yuanxin has done so much advertising and publicity, even if it does nothing, it should achieve a "natural monopoly" in the country.

But the reality is obviously not like this. Even if Yuanxin’s slogan is loud and loud, the process of establishing the brand is still inevitably affected by the general environment - with the deepening of reform and opening up, from the Pearl River Delta to the Yangtze River Delta, A large number of small, workshop-like factories have sprung up like mushrooms after a rain.

From clothing shoes, socks and hats, to imitating imported toys, to various small household appliances, a large number of "domestic products" and even "hand-assembled products" began to enter thousands of households.

You can even find a home appliance repair shop in a small town and they can install a TV for you in less than half a day.

These products all have one thing in common: they are cheap.

Incredibly cheap.

And cheapness, in most scenarios, means a loss of quality.

Therefore, the road for Yuanxin mobile phone brand to break through is really difficult.

In the past few months, whether it is the marketing department or the mobile phone department, there has been a voice that hopes that the price of mobile phones will be slightly lowered - because according to market research, as long as the price of Yuanxin's mobile phones can be slightly cheaper, For a few hundred yuan, sales would never be what they are now.

It's just that Su Yuanshan has been gritting his teeth to maintain the price policy, so this voice is not mainstream.

"Actually, I really don't maintain the price to make money, but it's easy to lower the price, but it's even harder to raise it again." Su Yuanshan said with emotion: "Lao Duan's move is very good, and inviting the media to participate is even better. Anyway, as long as As long as the media knows that the price of our latest product remains unchanged."

Chen Jing said with a smile: "I have both face and dignity."

"That is."

…

Because of the anticipation for the National Day promotion, Su Yuanshan was less enthusiastic about the software exhibition. And because few important old acquaintances from overseas giants came - for example, Bill Gates did not come this time, so Su Yuanshan did not go to any software exhibition that was close to him.

He just invited Ken Kutaragi, who came to attend the software exhibition again, to meet with Yuanxin.

Since Yuanxin has begun to gradually expand overseas, it will inevitably involve how to deal with relationships with overseas giants.

Therefore, because of EDA before, Yuanxin has maintained contact with many giants, and many of them are even maintaining cooperation now.

But among so many companies, there are only two that can truly be considered "strategic partners."

One is Texas Instruments and the other is Sony.

After looking forward to the future of home game consoles with Ken Kutaragi, Su Yuanshan talked about the prospects of future handheld games. The two people's judgments on the types of handheld games are surprisingly consistent - they believe that only after they are actually launched and passed the test of players can we know the taste of players.

"Mr. Kudo, please have some tea."

Su Yuanshan personally poured tea for Kutaragi Ken.

"Thanks."

Kutaragi Ken bowed slightly, picked up the tea cup with both hands, took a sip with squinted eyes and praised: "Good tea."

"It's a pity that I can't come with the real thing..." Su Yuanshan laughed at himself: "I can only drink coffee."

"Haha, I only know a little bit about it."

Su Yuanshan smiled, and after pondering for a few seconds, he said softly: "Mr. Jiuduo, do you have any prospects for the future of LCD panels?"

Kutaragi Ken was slightly startled, then looked at Su Yuanshan: "Su-san has any ideas about the LCD panel?"

Su Yuanshan nodded slowly.

In the future, although Kutaragi Ken will not be the president of Sony due to various reasons, he does have a chance, and the chance is not small.

Since Su Yuanshan has made up his mind to make Sony his ally in the Ni Kingdom, it is much better to help Ken Kutaragi, who has a relatively "good" relationship with him, to take over than to contact others in the future.

Although Sony is still the leader in home appliances, especially in the television industry. Even with the help of Trinitron picture tubes, they could maintain their dominance for several years, but they were also absent from the field of LCD panels that swept the future.

In a sense, Sony and Yuanxin are in the same situation and can form an alliance.

After a few seconds of silence, Su Yuanshan said slowly: "Mr. Jiuduo, although your company's Trinitron picture tubes still have greater potential to be tapped. Even in today's wave of computer monitors gradually moving towards flat screens and large screens, there are still more A vast market.”

"But I still think and firmly believe that LCD displays are the direction of future development."

Kutaragi Ken's brows frowned deeply, and he stared at Su Yuanshan in surprise for a long time without saying a word.

For Su Yuanshan, the word "submit" in his heart was written with conviction.

——He is so familiar with Yuanxin, and he has even worked with Yuanxin’s YX architecture CPU team and Xinghai’s 3D graphics core team. Of course he knows, whether it is Yuanxin or Xinghai, which is currently known as a "unicorn" in Silicon Valley. In fact, it was all Su Yuanshan's handiwork.

This guy is a real fucking genius.

In addition to technology, he also has an excellent vision.

Kutaragi Ken believed that Su Yuanshan's words were definitely not without purpose.

After a long silence, Kutaragi Ken said softly: "Susan, you mean, Yuanxin will get involved in the field of liquid crystal?"

After a pause, he said with some uncertainty: "Still with us?"

"Yes."

Su Yuanshan looked at Kutaragi Ken calmly.

"We very much hope to maintain our friendly and cooperative relationship with Sony and make more achievements in more fields that can change the world and make it a better place."

"With the current situation of LCD panels, it is difficult to catch up with remote cores alone."