1991 Starting from the core

Figure 154 took off slowly from the provincial capital, its wings pierced the sky and headed towards the blue sky.

Professor Su Xinghe was sitting near the porthole, but he had no intention of admiring the blue sky and white clouds outside the window. He opened the file bag, which contained various data and information as well as a speech.

This speech was almost entirely completed independently by Su Yuanshan. In addition to the introduction of various functions of Yuanxin EDA at the beginning, it is more about the current situation analysis and future predictions of the domestic and foreign semiconductor industry.

In his speech, Su Yuanshan proposed the concept of "winner takes all" for the first time.

In the original time and space, "winner takes all" was clearly proposed by economists Robert Frank and Philip Cook in the book "The Winner Takes All Society" in 1995, and was translated into China three years later. It was well known to the world in the 10s of the 21st century.

Taking the earliest example of General Electric's fortune, Su Yuanshan pointed out that semiconductors and even all industries and industries involving cutting-edge technology will naturally form monopolies due to the nature of technology and patents, gaining most of the market's benefits and glory, just like in sports events. champion.

To break the monopoly, we can only carry out industry segmentation - just like the Olympic Games, in order to gain honors and share the cake, track and field alone will be divided into long-distance running, short sprint obstacle race, relay race and so on. At the same time, because of the professional nature of technology, the semiconductor industry, which brings together the most cutting-edge technologies, must carry out corresponding industry segmentation. A top-notch chip, from design to packaging and testing, will be a collection of countless industries with the most high-end technology and represent the most advanced technology hegemony in the industry.

According to the barrel principle, in the entire production chain, as long as we can master a certain proportion of core technologies in key industries and achieve "technological hegemony", we can achieve the purpose of restricting the overall situation. But now, looking at the entire semiconductor industry, regardless of whether it is segmented or not, China lags behind the international market - except for Yuanxin EDA.

The speech notes that EDA software, because it is essentially programming, is largely a competition of intelligence, imagination and market foresight. At this stage, it does not rely too much on the industrial base, so Yuanxin EDA was able to emerge and overtake in corners, surpassing all current peer products in one fell swoop.

As long as Farcore EDA maintains its advantages and maintains in-depth cooperation with various IC designs and wafer factories, then the future market will be occupied by it and it will monopolize it, while other manufacturers can only survive. Or carry out "industry segmentation", delve into the fields of certain tools, and compete for areas that Yuexin cannot fully take into account, so as to make some money.

This is Yuanxin’s winner-takes-all approach.

The speech also believes that the semiconductor industry embodies the most advanced and cutting-edge technology at present, and it is an industry that updates and iterates extremely quickly. Under the current weak domestic foundation, introducing the most advanced technology and production lines as quickly as possible is the only way to go. At the same time, we must vigorously and intensively support related industries that have accumulated technology in China, and strive to establish technical barriers in certain or at least certain fields. This is the prospect and direction of domestic semiconductor development in the future.

Generally speaking, the net is generally cast, focusing on catching fish, and the net must be lowered quickly.

Su Yuanshan had been writing this manuscript since he was on the train to Jiangyin. When it was finalized the night before yesterday, Su Yuanshan discussed it with his father late into the night.

When Su Xinghe handed the finalized speech to the school leaders for review yesterday, Principal Zhou Zhenzhong of the Electrical Engineering Department was speechless for a long time. He immediately signed his name and decided to go to Beijing with Su Xinghe to report.

Su Xinghe squinted his eyes slightly, read the report again, put away the document bag, and began to close his eyes to rest.

*

*

After seeing his father off, Su Yuanshan did not return to the company, but continued to wait at the airport. After waiting for about an hour, Pan Xiaojun, who looked very tired, got off the plane carrying his bag and dragging a large suitcase.

"Mr. Su." Pan Xiaojun took a few steps forward and greeted him first.

"You're welcome." Su Yuanshan led Pan Xiaojun into the parking lot and threw his uncle's car key to Pan Xiaojun: "You can drive my uncle's car for the time being."

"No problem, Mr. Zhang was driving my car over there." But when Pan Xiaojun saw the crown, he immediately smiled bitterly: "What a shame - this car must have eight hands, right?"

"Haha, almost the same, but it can be driven."

Returning to the company, Su Yuanshan took Pan Xiaojun to meet Xi Xiaoding and Li Mingliu, and then took him into his office.

"One has a PhD from Penn University and the other has a master's degree from T University. Are you feeling stressed?" Su Yuanshan threw Pan Xiaojun an unpublished Yuanxin EDA Chinese textbook and said with a smile.

Pan Xiaojun also smiled and said calmly: "Mr. Zhang gave me a vaccination before I came here, saying that technical secondary school students at Yuanxin headquarters are just like illiterate people."

Su Yuanshan clicked the mouse casually, looked at Pan Xiaojun, and said calmly: "Although my uncle's words are a bit rough... But if you want to keep up with Yuanxin's pace, I actually suggest that you take a correspondence course, or a night major, the Department of Electrical Engineering has one , before the night university is cancelled, hurry up and get a certificate. If you are really capable, you can ask my dad to open the back door and let you study for a master's degree."

"..." Pan Xiaojun was silent for a while. He didn't know whether Su Yuanshan was joking or telling the truth, but his eyes gradually became brighter.

"Today you first familiarize yourself with the situation and find a place to live. Then I will give you a week to understand the design process of Yuanxin EDA. You are not required to be proficient, but you must at least understand it. After a week, you will be responsible for recruiting people. Specialists are required. Those with the above degree are preferred in semiconductor and programming-related industries. No later than the end of the month, you will lead a team to various semiconductor companies in the south to promote products."

“We haven’t considered the current market pricing of our products yet…”

Pan Xiaojun listened to Su Yuanshan say a lot, and when he felt the pressure doubled, he was suddenly stunned: "The pricing is not settled yet?"

Su Yuanshan chuckled: "Yes, because I'm waiting for you. You used to be an agent for peer software, and you know the domestic demand best, so you are learning about EDA these days while considering the pricing plan for the domestic market. But I have You can give me a general idea."

"Our EDA can be divided into different functions. For example, there are many small and medium-sized enterprises that only need to use PCB design, so they can only provide PCB modules."

"For companies that may not have demand for a while, or that really can't afford it, we can also provide one-stop chip/PCB design services. They just need to raise their needs, and we will use the most professional level to provide them with everything from design to simulation to Publishing diagrams can even help them with tape-out and packaging testing. In short... all of these businesses can be done. We are not just an EDA development company, we are also a chip design company."

"As for companies that have hard needs but can't afford the money at the moment, they can consider pricing strategies, such as annual payments, etc..."

Su Yuanshan finished in one breath: "In short, it is best for all semiconductor-related companies to have a relationship with us. Moreover, we depend on others and we will make more money if we can, but the upper limit of pricing should not exceed that of peer products."

Pan Xiaojun stared at Su Yuanshan for a few seconds, and after confirming that he did not give instructions, he smiled bitterly: "I finally know why your brother-in-law praises you to the sky?"

"Why?"

"It's nothing. In fact, my grades were pretty good when I was studying. I was called a T-big P-big material by my teachers since I was a child." Pan Xiaojun glanced at the work area and shook his head mockingly: "So I never believe in geniuses, but I believe it today.”

"You better believe it, because Dr. Xi Xiaoding has been called a child prodigy since he was a child. He was playing with circuits when his peers were still playing with mud."

"And you?"

Su Yuanshan smiled: "Me too."

"..."

(The next chapter will come out at 0 o'clock, please give me a recommendation vote.)