1991 Starting from the core

Su Yuanshan's simple words made Zhang Ke's heart tremble.

Zhang Ke took a deep breath, stopped writing, stared at his nephew, his eyes bulging: "One hundred million? Xiaoshan, are you kidding me?"

"Uncle, I'm really not joking."

Su Yuanshan knew that in the eyes of his uncle, making up 100 million yuan was tantamount to having water in his head.

What is the concept of one hundred million now? Across the country, there are many county governments that do not have this amount of fiscal revenue for a year.

Su Yuanshan stood up and rummaged through the filing cabinet and found the first quarter report sent by his uncle.

"The sales volume in the first quarter was 1.1 billion, uncle, is this report inaccurate?"

Zhang Ke nodded: "From the beginning, the mall's reporting system has been perfect, and everything is true."

"Okay, how long is the billing period now? One month? Two months? Three months?"

"It's inconsistent. It depends on the ex-factory price and pricing policy given by the manufacturer and our profit margin. If we have low profit, the account period will be longer, and if we have high profit, the account period will be shorter." Zhang Ke understood what Su Yuanshan meant, and he thought for a moment and said : "Now our book turnover will exceed one billion at any time."

"Well... Theoretically, this billion can be used. Of course, this also involves the risk of a broken capital chain." Su Yuanshan knew that his uncle actually understood this. After thinking for a few seconds, he said cautiously: " Uncle, use cash flow and a mature business model that has been proven abroad. But you need to grasp the risks yourself."

"The model of a mall, whether it is a traditional mall or an online mall after the Internet becomes popular in the future, is ultimately a cash flow model."

"In fact, this is true for almost all companies. As long as the cash flow does not collapse and the capital chain is not broken, then a company can lose hundreds of millions every year and still survive well."

The uncle nodded: "I understand, Yin eats and eats grain. As long as there is grain, you can always eat it."

"Yes, unless there is an overall economic crisis... then the only option is to go bankrupt."

"There were no competitors before, so the mall could use profits to expand, and the cash flow would just sit there and eat interest. This is the most conservative plan and the stupidest plan."

"The most radical plan is to use all cash flow for expansion. By increasing the number of stores and expanding sales, cash flow will be increased, thereby achieving rocket-like development."

"Now, we need to analyze how aggressive our opponents are - if they are so aggressive that they drain their cash flow, then we can even defeat our opponents by continuously spending heavily - the source of cash flow comes from sales - so don't Say 100 million, even if the subsidy is 1 billion, as long as the goods are sold, you will make a profit."

"What's more, does this 100 million cash have no other income besides activities? Tens of millions are spent on advertising every year, and a real subsidy of this scale will have a more sensational effect?"

Zhang Ke licked his lips, picked up the tea cup and took a sip. After a long silence, he took a long breath and said, "I understand, what about this event? Direct discount?"

"of course not!"

Su Yuanshan smiled and shook his head: "Since it is a subsidy, then make a subsidy plan."

Su Yuanshan said as he grabbed his uncle's notebook and wrote: "Don't treat the people as fools. Since you want subsidies, just pay them honestly."

"You first make different price ranges according to the selling price, for example, how many types of goods are more than 10,000 yuan. Then how much replenishment can be made for purchasing these goods, such as 2,000 per product...and then more than 5,000 yuan. How much is the subsidy? Finally, for those above 1,000, for those above 500, all small commodities will be discounted..."

"Of course, money is not cash. What if people run away? Directly print promotional posters + coupons. List the price range and subsidy plan on the poster, and then tell the people where the 100 million subsidy is going. . Let the common people feel sincerity."

"Although it is still a discount and price reduction in name, different operating methods can give users different choices and experiences."

Su Yuanshan kept writing in his notebook, and soon the prototype of a poster came out. After a pause, he sighed: "It's a pity that the Internet is not developed now. Otherwise, we can make real-time statistics of data... The big screen directly synchronizes the real-time sales of shopping malls across the country."

Su Yuanshan stopped writing and handed the notebook to his uncle: "Just do it like this, and remember to think of a good reason."

The uncle took the notebook and nodded heavily: "Okay, if the tiger doesn't show its power, those two will think I'm a sick cat. This time, just climb down from them."

Su Yuanshan smiled and nodded: "The domestic market is too big. With the development of the economy, the market will continue to decline. It is really difficult to dominate the market."

"But isn't monopoly the natural pursuit of a company?" My uncle smiled and said, "That's what you said."

"haha, yes!"

After chatting with his uncle for a while, Su Yuanshan mainly reminded his uncle to pay attention to the control of the capital chain. In addition, he did not mention too much about the specific content of the event. He believed that as long as he put forward the direction, his uncle's team would be able to figure out the details. Moreover, he also reminded his uncle that all business activity plans must be kept confidential.

…

At the end of June, good news came again.

After three months of silence, Quake, who had been given high hopes by Su Yuanshan, stood up.

Frankly speaking, this generation of Quake is purely a product that was rushed to the shelves. Coupled with IDsoftware's stubbornness, when Quake first came out, it did not sweep the entire PC game like it did in its previous life.

But with the increase in PC sales, especially in March, Intel launched the second-generation Pentium (not Pentium 2), with a main frequency of up to 100MHz and a Voodoo3D accelerator card, allowing players to gain an unprecedented 3D experience.

Due to the spontaneous publicity from players and the continuous promotion of game and hardware magazines, in June, the combination of Quake + Voodoo finally completed its counterattack, and a large number of orders flew to Meijie like snowflakes.

Fortunately, because of their trust in Su Yuanshan and their confidence in Voodoo accelerator cards, Meijie has been gritting its teeth in producing graphics cards - here you can see the benefits of sister companies. Even though it was determined to promote Voodoo, Xinghai, as a chip provider, also gritted its teeth with Meijie (Special Zone) and kept losing money.

As the foundry of the entire telecore system, Texas Instruments also bears part of the pressure because it is the second largest shareholder of Xinghai...

Now that the 3D accelerator card has achieved a major reversal, the three upstream companies in the entire industry chain can be said to have breathed a sigh of relief at the same time.

Su Yuanshan also breathed a sigh of relief.

As for the Voodoo graphics card, at best it is a market failure, at worst it is a direction failure. But what Su Yuanshan is most worried about is that the world has become unpredictable.

Fortunately, everything is on track.

In July, as "True Lies" was released in North America, giant billboards showing Schwarzenegger holding a Vidoo phone were quietly erected on the streets of New York.