1928: The rise of giant merchants

Seeing that Ye Luo was drinking so happily, the four girls also picked up the cups in their hands and drank all the Coca-Cola in them!

"Wow, it has such a unique taste, so refreshing in your mouth!" Ye Qingqing exclaimed, this strange drink tastes really good, and the refreshing taste spreads from the mouth to the throat and into the stomach.

If it’s a hot summer day, this drink will definitely become the most popular drink!

"This tastes very good. Why have I never seen this drink before?" Tang Ying came from a prominent family and there were few novelties that she had not tried. Looking at the bubbly Coca-Cola in the cup in her hand, she became more and more curious.

"Its previous name was Tadpole Wax. When everyone saw the dark color and heard the name, they thought the drink was made of tadpoles, so no one dared to buy it or try it." Ye Luo laughed, "But This is actually carbonated soda, which has nothing to do with tadpoles. You all know English. Its original name is Coca Cola, and Tadpole chews wax is the translation. I changed it to Coca-Cola. Isn’t it much better?”

"Yes, tadpoles chewing wax sounds scary." Bi Yunxia nodded while holding the cup.

"I plan to put it on the market together with my artificial blood in the middle of the month. Then you can buy it in stores on the street and in many hotels." Ye Luo held the cup in his hand and turned it around. Circle, "I'm going to put it in a special glass bottle and sell it for a dime a bottle."

One dime is converted into the purchasing power of later generations, which is equivalent to more than ten yuan of soft girl coins. It can be seen that this drink is not cheap, and the main customer group will be mainly the middle class and upwards.

Another reason for the high price is Coca-Cola’s classic glass bottle.

At this time, the glass products in Shanghai were mainly produced by the Japanese Baoshan Glass Company. The factory had 10 crucible furnaces, a daily production of 1.5 to 2 tons of glass, and 500 to 600 employees.

The various glass bottles, jars and daily glassware it produces almost monopolize the glass products market in Shanghai.

It is difficult for the few remaining Chinese glass factories to compete with them.

This is the current situation that Chinese businessmen in all walks of life have to face. No matter what industry you are involved in, you have to face the leading foreign companies and various foreign-funded companies that have formed a tendency to surround you.

This is why after Ye Luo's car business monopolized Shanghai, the Chinese businessmen not only did not complain, but also cheered, because Ye Luo gave them hope that Chinese businessmen could defeat foreign companies!

This little bit of fire is so important to today’s industrial Chinese businessmen.

No one wants to keep pushing forward on an impossible road.

"What kind of novelty is artificial blood?" Tang Ying thought she was knowledgeable, but she repeatedly encountered obstacles with Ye Luo, as if his words and deeds were far beyond this era and world.

"Do you still remember the day when Miss Feng Chengcheng fainted due to anemia? In order to deal with the serious anemia problem among our people, especially women, I asked my pharmaceutical factory to develop and produce artificial blood, which has a miraculous effect of nourishing blood and coagulating the mind."

Ye Luo looked at her with a smile,

"Ms. Tang, you might as well give it a try when you have time. The effect should not be that of the Dragon-Tiger-Human Pill."

"The second young master is really a genius in the business world." Tang Ying looked at him with charming eyes, as if her heart was about to melt.

She finally understood why so many young girls in Shanghai said, "I won't marry anyone other than the second young master."

What woman wouldn’t love such a young man?

"You guys keep playing, I'll go upstairs to talk to Ayuan about something." Ye Luo got up and said goodbye to the four of them, and went up to the second floor.

His brother-in-law Lin Yuan used to be a Chinese language teacher at the Chinese and Western Girls' School. However, due to the recent student unrest, classes at the Chinese and Western Girls' School were often interrupted. Ye Yuqiao originally looked down on his son-in-law and felt that there was no future for him as a Chinese language teacher, let alone the two of him. There is no comparison with my precious son, not even the children of my relatives.

Lin Yuan was under a lot of pressure, so he resigned at Ye Luo's suggestion and planned to join Ye's Investment Company to work for him.

Ye Luo fell in love with Lin Yuan because he recently learned from the Zuo Lian that his brother-in-law graduated from the journalism and media major. He was also a well-known talent back then, but he didn't have much family background. After entering society, he could only Get a job as a Chinese language teacher.

Later, she fell in love with Ye Qingqing, married into the Ye family, and completely lost contact with her former literary and artistic friends.

"Second brother, you're here! I'll make tea for you." Lin Yuan in the bedroom was writing at his desk. When he saw Ye Luo coming, he stood up quickly.

Ye Luo waved his hand and motioned for him to sit down: "Stop being busy, just sit back and listen to me."

"Yes, second brother." Lin Yuan sat up straight and respectfully.

Ye Luo glanced at him and said calmly: "Ayuan, you know my character. Shortly after you and Qingqing got married, I sent someone to thoroughly check your situation. I know that you are actually not living well in our family. Zi Zi, but you can endure these difficulties for Qingqing, I admire you very much, and therefore I can trust Qingqing to you."

"Second brother, this little thing is nothing, and I really don't have any skills. I'm used to everyone doing that." Lin Yuan said immediately.

Ye Luo waved his hand again: "Remember, now that you have entered the Ye family, you are a member of the Ye family. From now on, you cannot say that you are incompetent in front of anyone, including me."

"I know, second brother." Lin Yuan nodded heavily.

"How did you go about what I told you a few days ago?" Ye Luo continued to ask.

Lin Yuan quickly showed the manuscript to Ye Luo: "Second brother, take a look. If there is anything wrong, I will continue to correct it."

Ye Luo read it carefully three times and was a little surprised by Lin Yuan's writing style. Then he said with a smile: "It's very well written, much better than me."

"No way, second brother, your "Burning of the Red Lotus Temple" and "Blood and Tears of Yellow Flowers" shocked the literary world. This is my thing," Lin Yuan said nervously.

Ye Luo shook his head: "I have no intention of doing this kind of thing. I have to leave it to you in the future. In addition, I have already agreed on the declaration. The advertising positions within one year from now will belong to us. You have to make good use of it."

"Second brother, don't worry! This is my old profession, I will definitely succeed." Lin Yuan was quite confident when talking about this.

The manuscript on his desk is called "The Goddess". It is a script that Ye Luo dictated and asked him to retouch and write again. It is the movie script that Ye Luo promised to Ruan Lingyu to make her popular!

"The Goddess" uses a magical realism writing style, which has cross-epochal significance in domestic literary works. The play also made Ruan Lingyu an instant hit and won the best actress crown that year.

The script of "The Goddess" after polishing by Lin Yuan is similar to the one in Ye Luo's memory. If it is handed over to Yip's Film Company for filming, there should be no big problem.

"In order to facilitate your work, I plan to create a Ye's newspaper company, absorbing Liangyou Pictorial, and may also acquire many newspapers and magazines in the future. You will be the deputy general manager of this company, and I will act as the general manager. Later you will Once the company is done, we will leave everything to you."

Ye Luo said what was on his mind.

He cannot always rely on declarations and newspapers to act as his mouthpiece. In the future, he must have his own newspapers and media.

The reason why Yeluo has not developed in this area is mainly because there is still more than 20 years of turmoil in the country. The endings of such newspapers and periodicals before the founding of the People's Republic of China have been relatively miserable. They have invested too much and are all losing money.

But now there is a trend of gradually developing overseas. If these industries can be relocated to places such as Hong Kong and Macao, then it doesn't matter.