1850 American Gold Tycoon
Chapter 312: Core Competence
After the opening of New York's Crystal Palace Mall, in addition to regular merchandise, Chinese businessmen's merchandise was also given priority to be supplied to the Crystal Palace. Can the Crystal Palace quickly open up the gap with Stewart's Marble Palace Mall and become a giant in the New York retail industry with its high-quality and low-priced oriental merchandise? "
As a member of a retail family, Fan Daze has his own understanding of the retail industry. In addition to shopping experience and after-sales service, the core competitiveness of a store or shopping mall lies in high-quality and low-priced products.
As long as the quality of the goods sold is good enough and the price is cheap enough, even if the service quality is slightly worse, customers will pay for it. This is Van Daze's personal experience.
Stewart, the largest retail giant in the United States, knows this well. He integrates the cheapest sources of goods and high-quality merchants in New York.
Therefore, even though the service quality of Stewart's Mall has declined significantly compared to when it first opened in 1848, New Yorkers still choose Stewart's Mall to shop first as long as they have enough time.
Before the opening of the Crystal Palace, the Marble Palace was still the largest and most luxurious comprehensive shopping mall in New York and even the United States, with the richest variety of products in the United States.
Shopping at the Marble Palace is not only a face-saving experience, but just strolling around and feasting your eyes on the products on the shelves is also a visual enjoyment.
Liang Yao had such a mentality when he was a child. He often took his parents to a large shopping mall to hang out for an afternoon on weekends. In the end, he only bought a bottle of Wangzai milk. In the end, he sucked the milk and left the shopping mall to go home contentedly.
"No." Liang Yao gave Fan Daze a very clear reply, "The core competitiveness of Crystal Palace Mall lies in high-end and affordable industrial products, not these traditional commodities."
Although having the exclusive right to sell Chinese goods can give his mall a certain advantage in the competition in the short term, in the long run, if he wants to make the mall bigger and stronger and become the largest retailer in the United States, he still needs to rely on industrial products. .
"Sewing machine?" Fan Daze's mind turned quickly and he quickly thought of a sewing machine.
"Yes, but sewing machines alone are not enough. Sewing machines are high-end durable goods, and a family can only buy one or two at most in a lifetime. If we want to retain customers, we need a daily necessities that customers use every day, and this daily necessities , only we have it." Liang Yao said.
"There are many daily necessities that we use every day, but only we have them. I really can't think of them."
After thinking for a while, Van Daze shook his head and said.
"Think again, I sent you a sample of this thing." Liang Yao gave Fan Daze some tips.
"Let me think about it again." Fan Daze grabbed his chin and went back and forth, recalling the things Liang Yao had given him, and then suddenly stroked his forehead and said, "Kerosene!"
"Yes, kerosene." Liang Yao nodded with satisfaction.
As a lighting fuel, this thing is in urgent need. It is used by almost everyone with more than 500,000 New Yorkers. Moreover, this thing is a daily necessities. Currently, only Liang Yao has the ability to mass produce kerosene.
Liang Yao's rise from nothing to multi-millionaire relied on gold, but the leap from multi-millionaire to billionaire still relied on oil.
Of course, you can also rely on railways, but it will take more time to grow into a billionaire by relying on railways.
In addition to kerosene, with the current chemical technology he has mastered, he can also refine petroleum jelly. This petrolatum extracted from petroleum can be said to be a dimensionality-reducing blow to the current cosmetics and skin care products industry.
Skin care products and cosmetics in this era are mainly extracted from animal fats and vegetable oils. Their extraction cost and efficiency are uncompetitive against the unethical petrochemical industry.
As the largest vote bank in the United States, New York State is the focus of competition between the Whig Party and the Democratic Party in this election. Both parties are determined to win New York State's 35 votes.
Whoever wins New York State wins the world. Fillmore and Pierce, two candidates of the Whig Party and the Democratic Party, took the train to New York to canvass votes.
New York City is also abuzz with the election.
A large number of Pierce's supporters even traveled from New Hampshire to New York to support Pierce.
Because New Hampshire is Pierce's hometown, this state has not produced a president before. Now that a candidate for president has finally appeared in this state, they are all interested in Pierce.
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Si has great expectations.
If Pierce succeeds in his election, he will become the first president of New Hampshire and the pride of the entire New Hampshire state.
Soon, the speeches of both sides turned into a heated debate.
Unlike the TV debates of later generations, the media industry in this era was not yet developed, and the main public opinion position for both parties was newspapers.
Liang Yao supports Fillmore. Whether in private situations or public situations, Liang Yao does not deliberately avoid his position and attitude.
He represents California's interests, and supporting Fillmore's re-election is in California's interest.
The "New York Evening Post" controlled by Liang Yao naturally became his mouthpiece, building momentum for Fillmore and competing with New York's traditional major publication, the "New York Post."
The two presidential candidates even personally published articles in two publications to refute and criticize each other.
However, this kind of fighting with each other in printed publications was obviously not exciting enough. In the end, the two candidates decided to hold a live debate in front of the New York City Municipal Building to fight on the spot.
The two presidential candidates are having a live debate in New York City, and it's undoubtedly the biggest show of the year in New York City.
Many New Yorkers even moved their stools early in front of New York City Hall to wait for the debate to begin.
Liang Yao was also very interested in the debate between the two presidential candidates.
This is much more interesting than watching the presidential candidates debate through the screen on TV in later generations.
There are many similarities between the two presidential candidates' upbringings.
Fillmore was born a farmer, and Pierce was born a farmer.
Both of them passed the American judicial examination, became lawyers, and then entered the American political arena.
Both of them were also very lucky. Fillmore, who had no hope of becoming president, unexpectedly became president because of the sudden death of the former president.
Of course, if you want to say who has better luck, it must be Pierce.
When Pierce was thirty years old, he married the daughter of the president of Bowdoin University in Maine. He avoided decades of detours and made a direct class jump. He jumped from an ordinary New Hampshire farm boy to an ordinary farm boy in New Hampshire. Become a member of high society.
However, this was just the beginning of Pierce's cheating life. With connections and luck, Pierce entered the Senate just three years later, when he was 33 years old, and became the youngest senator in the history of the United States. MP.
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